Everyday fashion brand Beyoung, known for its online presence, is now embarking on an aggressive offline expansion strategy. The company plans to extend its reach with the launch of its Bhilwara store, marking the beginning of a broader initiative to strengthen its omnichannel presence.
The brand’s expansion comes at a time when the Indian fast fashion market is experiencing rapid growth, with projections estimating it to reach $28.84 billion by 2030.
With plans to open over 30 stores by the end of December 2024 and a broader target of opening 300 stores by 2027, Beyoung aims to capitalise on the growing market demand. The focus will primarily be on tier 2, 3, and 4 cities in states like Rajasthan, Uttar Pradesh, and Tamil Nadu.
Founded in 2018 and headquartered in Udaipur, Beyoung has already captured a significant portion of the online market in tier 2-4 cities. With a current GMV of Rs 200 crore and a customer base of 3 million, the brand is now aiming for a target GMV of Rs 650 crore within the next three years.
“This is a huge step in our journey of offline expansion in tier 2,3, and 4. We are looking forward to offering quality products in many more cities. We will also be adding more categories in the year ahead,” said Shivam Soni, Founder, Beyoung about the expansion.
In addition to expanding its physical presence, Beyoung is also scaling up its marketing efforts, technology, and logistics to enhance the overall customer buying experience. The brand is particularly keen on expanding its ‘SHOP THE LOOK’ category, which offers curated outfits tailored to customers’ preferences.
Beyoung’s product range includes plain t-shirts, joggers, cargo pants, urban shirts, and other trendy fashion wear for both men and women.
