Forevermark Diamond Jewellery, a brand of De Beers Group, opened its first store in South India on Thursday, located at Phoenix Mall of Asia in Bengaluru. The store is the brand’s eighth in India since it began its retail expansion in September 2025.
Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said, “The opening of our Bengaluru store marks an important step for Forevermark Diamond Jewellery as we strengthen our presence in South India and bring our exceptional natural diamond jewellery and personalised retail experience closer to discerning consumers in the region.”
“Since launching our retail journey in September 2025, we have expanded to eight stores across India & strengthened our ecommerce platform, reflecting the strong consumer response to our brand and collections. The Bengaluru store further reinforces our commitment to growth in key markets, and we remain on track to expand our network to 20 stores by the end of this year. We are delighted to bring the Forevermark experience to the city and look forward to being part of our customers’ most cherished milestones through our collection of beautifully crafted natural diamond jewellery.”
The Bengaluru outlet sells natural diamond jewellery across the brand’s Icon, Avaanti and Millemoi collections, along with solitaires. Each stone carries an inscription intended to verify authenticity.
The store is the first Forevermark location to feature ‘Endless Aisle,’ a digital screen that lets customers browse jewellery designs not physically stocked in the store, with items delivered to their address after purchase.
Separately, the store is introducing ‘The Moment Plan,’ an instalment programme in which customers pay 10 monthly instalments toward a purchase and the company contributes an 11th instalment.
The store is located at Unit No. UG-3, Upper Ground Floor, Phoenix Mall of Asia, No. 239/240, Bellary Road, Byatarayanapura, Yelahanka Hobli, Bengaluru – 560092, Karnataka.
The company said it aims to reach 20 stores nationally by the end of 2026.
