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In Focus

India’s Fashion Reset: Deloitte’s Praveen Govindu on the Rise of Fast & Affordable-Premium Fashion

The Indian fashion landscape has undergone a seismic shift, moving beyond mere utility to become a core pillar of personal identity. Fashion is projected to...

Fashion quick commerce startup Booon expands to Kolkata and Mumbai

Booon, a fast-growing player in fashion quick commerce, today announced the expansion of its hyper-speed delivery service launch in Kolkata and Mumbai, marking a...

Enamor launches experiential store in Ahmedabad at Phoenix Palladium Mall

Lingerie brand Enamor has expanded its offline retail footprint with the launch of a new exclusive brand outlet at Phoenix Palladium Mall in Ahmedabad. The move aligns with the...

Brand Strategy India: Cultural Resonance Becomes the New Competitive Edge

As India’s consumer landscape rapidly diversifies, cultural relevance is no longer a creative layer; it is a strategic imperative. In 2025 and beyond, brands...

Skincare brand INAARA launches with a ‘borderless’ approach to disrupt traditional regimens

INAARA, a globally inspired skincare brand, launches with a singular belief: skincare should move beyond borders free from rigid routines, cultural labels, and unnecessary...

Nykaa deepens L’Oréal ties with exclusive Kiehl’s distribution deal in India

Nykaa, India’s leading beauty and lifestyle destination, has announced a strategic partnership with the L’Oréal Luxe division in India that will see Nykaa take end-to-end...

Close-To-Season Fashion Trends: Insights into Indian Menswear Trends

India’s menswear market is projected to cross ₹3 lakh crore by 2030, reflecting a steady rise in fashion awareness, evolving lifestyles, and growing purchasing...

Fashion Pro

Brand Strategy India: Cultural Resonance Becomes the New Competitive Edge

As India’s consumer landscape rapidly diversifies, cultural relevance is...

Indian Retail Goes Global: From Diaspora Retail to Real Global Retail Footprints

Mapping the movement of Indian fashion and lifestyle brands...

Leadership Moves

Shoppers Stop appoints Pankaj Chaturvedi as CFO

Shoppers Stop has appointed Pankaj Chaturvedi as its new...

Libas appoints Saurav Shah as Chief Financial Officer

Libas, India’s leading ultrafast fashion brand, has fortified its...
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IBoF Studio

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Must Read

Tira onboards Ahaan Panday as brand ambassador, strengthens its ‘For Every You’ vision

Tira, Reliance Retail’s omnichannel beauty destination, today announced the launch of its new...

The LYCRA Company appoints RADCCO as new distributor in India

The LYCRA Company, a global leader in innovative and sustainable fiber solutions for...

Word of the Week

Sustainability

Research

Technology

Store Launch

Enamor launches experiential store in Ahmedabad at Phoenix Palladium Mall

Lingerie brand Enamor has expanded its offline retail footprint with the launch of a new exclusive brand outlet at Phoenix Palladium Mall in Ahmedabad. The move aligns with the...

Marketing

Tira onboards Ahaan Panday as brand ambassador, strengthens its ‘For Every You’ vision

Tira, Reliance Retail’s omnichannel beauty destination, today announced the launch of its new brand campaign, ‘YOU. MORE THAN ANYTHING.’ – a cultural moment that reframes beauty...

New Collection

Blissclub expands into menswear

Blissclub, an Indian movement-first apparel brand for...

Libas forays into fragrance market with debut perfume range

Libas, India’s leading ultrafast fashion brand, has...

Forever New unveils February collection ‘Moment to Bloom’

Forever New has launched its February 2026...

ARROW expands into womenswear

ARROW, from the house of Arvind Fashions,...

Sustainability

Aditya Birla Fashion ranked India’s #1 and World’s #3 most sustainable retailer

Aditya Birla Fashion continues to solidify its position as a global leader in sustainable business practices. In the latest S&P Global Corporate Sustainability Assessment...

Archroma introduces next-gen solutions for sustainable denim manufacturing

Specialty chemicals major Archroma made its debut at Denimsandjeans...

Allen Solly wins PETA India’s 2025 Vegan Fashion Award for best vegan handbags

Allen Solly, from the house of Aditya Birla Lifestyle...

Birla Cellulose and Circulose announce cooperation agreement to advance circular textiles

Birla Cellulose, a global leader in sustainable viscose fibre,...