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In Focus

Viral K-Beauty skincare brand Medicube enters India

Medicube, the globally acclaimed Korean skincare brand known for its results-led, clinically proven formulations, has officially debuted in the Indian market. The brand has...

Snitch Goes Global: Indian D2C powerhouse debuts in UAE

The fast-fashion disruptor Snitch has officially marked its international debut by launching in the UAE, signaling a major shift from a homegrown success story...

From Data to Decarbonisation: How RePut.ai Is Redefining Sustainable Fashion

Sustainability in fashion and textiles has entered a new era—one where fragmented systems, manual reporting, and disconnected tools can no longer keep pace with...

Reebok names Olympic shooter Manu Bhaker brand ambassador for India

Reebok today announced Olympic shooter Manu Bhaker as its brand ambassador in India. The partnership brings together Reebok’s training-first philosophy with one of the...

Palmonas appoints Ex-CaratLane exec Prashant Lele as VP of Finance

Palmonas, the fast-growing direct-to-consumer (D2C) jewellery brand, has appointed Prashant Lele as its new Vice President of Finance. The move was announced by Lele...

TechnoSport marks strategic entry into Odisha; debuts EBO in Rourkela

TechnoSport, India’s fastest-growing activewear brand, has announced the launch of its first Exclusive Brand Outlet (EBO) in Odisha, at the Plutone Mall, Rourkela. Spread...

Majestic Maharaja: Turning 90 years of values into retail momentum

Maharaja Silks traces its origin to 1936, when Maharaja Textile began as a humble 500 sq. ft. store in Kalavai, built on a strong...

Fashion Pro

Brand Strategy India: Cultural Resonance Becomes the New Competitive Edge

As India’s consumer landscape rapidly diversifies, cultural relevance is...

Indian Retail Goes Global: From Diaspora Retail to Real Global Retail Footprints

Mapping the movement of Indian fashion and lifestyle brands...

Leadership Moves

Palmonas appoints Ex-CaratLane exec Prashant Lele as VP of Finance

Palmonas, the fast-growing direct-to-consumer (D2C) jewellery brand, has appointed...

V2 Retail appoints Aashish Kataria as National Head of Business Development

Value fashion retailer V2 Retail Ltd has appointed industry...
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Must Read

Fabindia celebrates Chikankari in its Spring 2026 campaign The Song of Spring

Fabindia, India’s leading lifestyle brand, has announced the launch of Spring 2026 campaign,...

Aurelia unveils HameshaTrending Spring-Summer campaign ft. Ananya Panday

Women's ethnicwear brand Aurelia from the house of Aditya Birla Fashion and Retail...

Jaypore unveils The World of Botanicals campaign for Spring–Summer 2026

Jaypore, the artisanal lifestyle brand from the house of Aditya Birla Fashion and...

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Store Launch

TechnoSport marks strategic entry into Odisha; debuts EBO in Rourkela

TechnoSport, India’s fastest-growing activewear brand, has announced the launch of its first Exclusive Brand Outlet (EBO) in Odisha, at the Plutone Mall, Rourkela. Spread...

Marketing

Reebok names Olympic shooter Manu Bhaker brand ambassador for India

Reebok today announced Olympic shooter Manu Bhaker as its brand ambassador in India. The partnership brings together Reebok’s training-first philosophy with one of the...

New Collection

Blissclub expands into menswear

Blissclub, an Indian movement-first apparel brand for...

Libas forays into fragrance market with debut perfume range

Libas, India’s leading ultrafast fashion brand, has...

Forever New unveils February collection ‘Moment to Bloom’

Forever New has launched its February 2026...

ARROW expands into womenswear

ARROW, from the house of Arvind Fashions,...

Sustainability

Aditya Birla Fashion ranked India’s #1 and World’s #3 most sustainable retailer

Aditya Birla Fashion continues to solidify its position as a global leader in sustainable business practices. In the latest S&P Global Corporate Sustainability Assessment...

Archroma introduces next-gen solutions for sustainable denim manufacturing

Specialty chemicals major Archroma made its debut at Denimsandjeans...

Birla Cellulose and Circulose announce cooperation agreement to advance circular textiles

Birla Cellulose, a global leader in sustainable viscose fibre,...