REGISTER NOW

In Focus

Kidswear 2026: Versatile nostalgia meets sustainable comfort

As kidswear enters A/W 26/27, the market is being reshaped by climate unpredictability, shifting value perceptions, and a heightened sensitivity to comfort and sustainability....

Libas elevates Bhavay Pruthi to SVP – E-commerce and Project Management

Libas, the leading ethnicwear powerhouse, has elevated Bhavay Pruthi to Senior Vice President – E-commerce & Product Management. Pruthi, who has been with Libas for...

ABFRL appoints Pranchal Srivastava as CBO for The Collective and International Brands

Aditya Birla Fashion and Retail Limited (ABFRL) today announced the appointment of  Pranchal Srivastava as Chief Business Officer for The Collective and International Brands.  A...

Nail care brand nailinit raises Rs 2.5 cr in pre-seed funding

nailinit, a community-first nail care brand focused on Gen Z and millennial consumers, has raised ₹2.5–3 crore in a pre-seed funding round led by...

Allen Solly unveils exclusive menswear store in Alappuzha, Kerala

Premium apparel brand Allen Solly has unveiled its latest store in Alappuzha, Kerala. The new store, situated in one of the state's most iconic...

Metro Brands names Harshavardhan Chauhaan as Chief Marketing Officer

Metro Brands Limited (MBL), one of India’s largest footwear specialty retailers, has officially appointed Harshavardhan Chauhaan as its Chief Marketing Officer (CMO) and Senior...

Ekta Saran steps down as Senior Vice President, OWND! – ABFRL

Veteran fashion retail leader Ekta Saran has announced her departure from Aditya Birla Fashion and Retail Ltd.’s value fashion brand OWND!, closing a nearly...

Fashion Pro

Kidswear 2026: Versatile nostalgia meets sustainable comfort

As kidswear enters A/W 26/27, the market is being...

Brand Strategy India: Cultural Resonance Becomes the New Competitive Edge

As India’s consumer landscape rapidly diversifies, cultural relevance is...

Leadership Moves

Libas elevates Bhavay Pruthi to SVP – E-commerce and Project Management

Libas, the leading ethnicwear powerhouse, has elevated Bhavay Pruthi...

ABFRL appoints Pranchal Srivastava as CBO for The Collective and International Brands

Aditya Birla Fashion and Retail Limited (ABFRL) today announced...
spot_img
spot_img

IBoF Studio

spot_img
spot_img
spot_img
spot_img
spot_img
spot_img
spot_img

Must Read

Surya Brasil accelerates India expansion; launches new hair care range

Surya Brasil, the Brazilian clean beauty brand known globally for its natural henna-based...

Fabindia celebrates Chikankari in its Spring 2026 campaign The Song of Spring

Fabindia, India’s leading lifestyle brand, has announced the launch of Spring 2026 campaign,...

Aurelia unveils HameshaTrending Spring-Summer campaign ft. Ananya Panday

Women's ethnicwear brand Aurelia from the house of Aditya Birla Fashion and Retail...

Books

Sustainability

Research

Technology

Store Launch

Allen Solly unveils exclusive menswear store in Alappuzha, Kerala

Premium apparel brand Allen Solly has unveiled its latest store in Alappuzha, Kerala. The new store, situated in one of the state's most iconic...

Marketing

Reebok names Olympic shooter Manu Bhaker brand ambassador for India

Reebok today announced Olympic shooter Manu Bhaker as its brand ambassador in India. The partnership brings together Reebok’s training-first philosophy with one of the...

New Collection

Wacoal redefines basics with the launch of the Zoe Lace SS’26 range

Wacoal India, the premium Japanese lingerie brand,...

KAZO Unveils A Season to Remember: An elevated take on SS’26 fashion

KAZO’s new Spring/Summer ’26 collection arrives as...

Surya Brasil accelerates India expansion; launches new hair care range

Surya Brasil, the Brazilian clean beauty brand...

Blissclub expands into menswear

Blissclub, an Indian movement-first apparel brand for...

Sustainability

Aditya Birla Fashion ranked India’s #1 and World’s #3 most sustainable retailer

Aditya Birla Fashion continues to solidify its position as a global leader in sustainable business practices. In the latest S&P Global Corporate Sustainability Assessment...

Archroma introduces next-gen solutions for sustainable denim manufacturing

Specialty chemicals major Archroma made its debut at Denimsandjeans...

Allen Solly wins PETA India’s 2025 Vegan Fashion Award for best vegan handbags

Allen Solly, from the house of Aditya Birla Lifestyle...

Birla Cellulose and Circulose announce cooperation agreement to advance circular textiles

Birla Cellulose, a global leader in sustainable viscose fibre,...