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What if fashion’s next innovation is better design, not more products?

Amar Nagaram, Co-Founder, VIRGIO -
For much of the last decade, fashion innovation has been driven by one goal: creating more. More styles. More collections. More categories. More ways for...

Smytten opens 9th store in Hyderabad, plans 50 outlets across South India by 2027

Beauty
Beauty product trial and discovery platform Smytten has opened a new store in Kukatpally, Hyderabad — its ninth outlet — as part of a...

Casio opens G-SHOCK flagship store in Mumbai’s Santacruz West

Accessories
Casio India has opened a new G-SHOCK exclusive store on Linking Road in Santacruz West, Mumbai, bringing the brand's total retail presence in Maharashtra...

Ed-a-Mamma expands retail footprint with 8 new stores

Apparel
Sustainable children's and maternity wear brand Ed-a-Mamma has opened eight new stores across Delhi NCR, Hyderabad, Chennai, Raipur, Varanasi, Lucknow, and Kochi, bringing its...

From Virat Kohli to One8: How Agilitas is Building India’s Most Ambitious Sports-Fashion Brand

Footwear
On June 21, at Delhi's Yashobhoomi Convention Centre, more than 5,000 people gathered for what was officially billed as the global premiere of One8....

Myntra Beauty partners with kindlife to bring Frankly and Seapuri to India

Beauty
Myntra Beauty has expanded its international beauty portfolio with the launch of Korean beauty brands Frankly and Seapuri, marking their debut in the Indian...

Lakmé Lever elevates Siddhesh Upadhyay to Chief Operating Officer

Appointments
Lakmé Lever Pvt. Ltd. has elevated Siddhesh Upadhyay to Chief Operating Officer, as announced by Upadhyay on social media this week. Upadhyay, who most...

Fashion Pro

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IBoF PRO

Why the future of womenswear belongs to brands that think local

The global womenswear market is entering a new era,...
IBoF PRO

The Urban & Casualwear Revolution: Redefining fashion for 2026/27

The Urban and Casualwear Revolution is redefining the global...
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Leadership Moves

Appointments

Lakmé Lever elevates Siddhesh Upadhyay to Chief Operating Officer

Lakmé Lever Pvt. Ltd. has elevated Siddhesh Upadhyay to...
Appointments

Metro Brands names Ex-CaratLane exec Atul Sinha as President for Core Business

Footwear retailer Metro Brands Ltd. has appointed Atul Sinha...
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Must Read

Yousta taps into the global football moment with FIFA collection

Yousta, Reliance Retail's youth fashion label, has launched a FIFA-licensed collection spanning menswear,...

Lenskart partners with Labubu-maker POP MART for its first India fashion collab

Eyewear retailer Lenskart has partnered with Chinese collectibles company POP MART to launch...

Crocs unveils monsoon campaign Wonderfully Unordinary ft. Rashmika Mandanna

Footwear company Crocs has launched the India edition of its global 'Wonderfully Unordinary'...

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Store Launch

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Smytten opens 9th store in Hyderabad, plans 50 outlets across South India by 2027

Beauty product trial and discovery platform Smytten has opened a new store in Kukatpally, Hyderabad — its ninth outlet — as part of a...

Marketing

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Crocs unveils monsoon campaign Wonderfully Unordinary ft. Rashmika Mandanna

Footwear company Crocs has launched the India edition of its global 'Wonderfully Unordinary' campaign, built around a monsoon theme and featuring brand ambassador Rashmika...

New Collection

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Apparel

Yousta taps into the global football moment with FIFA collection

Yousta, Reliance Retail's youth fashion label, has...
Accessories

Lenskart partners with Labubu-maker POP MART for its first India fashion collab

Eyewear retailer Lenskart has partnered with Chinese...
Accessories

Solitario enters devotional luxury segment with Divine India collection

Lab-grown diamond jewellery brand Solitario has entered...
Footwear

Campus Activewear expands into neo-casual segment with Élan

Campus Activewear Limited has entered the neo-casual...

Sustainability

Grasim Industries announces fresh investment of Rs 3094 crore to expand Lyocell capacity

Grasim Industries Limited, the flagship company of the Aditya Birla Group and a global leader in cellulosic fibres, today announced an investment of ₹3,094...
Sustainability

BIBA doubles down on circular fashion with Season 2 of its exchange program

Homegrown fashion brand Biba has commenced the return of...
In Focus

India can unlock $9.4 bn value from textile waste: FICCI–RECEIC report

India can unlock nearly $9.4 billion (about ₹78,500 crore)...
Sustainability

Levi Strauss & Co.’s Climate Transition Plan to achieve net zero by 2050

Levi Strauss & Co. (LS&Co.) unveiled its inaugural Climate...
In Focus

Grasim’s Raysileco drives next phase of growth through global brand association, market expansion

Building on the successful launch of Raysileco at Yarn...