In Focus

2007–2026: How Reliance Brands Became India’s Gateway for Global Fashion & Luxury Brands

For nearly two decades, Reliance Brands has quietly reshaped India's premium and luxury retail landscape. Marking its 1,000-store milestone, this first-ever chronicle traces the...

LUSH opens second India store at Chandigarh’s Nexus Elante Mall

British handmade cosmetics brand LUSH has opened its second retail store in India at Nexus Elante Mall, Chandigarh. The move follows the brand's debut...

Lee Cooper expands beyond apparel, launches grooming line in India

British lifestyle brand Lee Cooper has launched a grooming and fragrance range in India, marking its first foray into personal care after more than...

D2C brands power 1.8x demand surge on Myntra as occasion wear grows 50% Y-o-Y

Direct-to-consumer fashion brands saw demand surge 1.8 times on Myntra during the recently concluded wedding season, as Indian shoppers increasingly turned to homegrown labels...

Eyewear startup Rawbare raises funding from Teamology; eyes international expansion

Direct-to-consumer eyewear brand Rawbare has raised a fresh round of funding from Teamology Softech and Media Services, as the company looks to scale its...

Sports retail platform PlayBlue raises USD 2.7 Million in seed funding

Omnichannel multi-brand sports retail platform PlayBlue has closed its USD 2.7 million seed round, co-led by Centre Court Capital and MIXI Global, with participation...

What Gen Z Is Really Telling Business

To understand a generation, one must first understand who raised them. Gen Z was raised by early millennials; the first generation to normalise therapy, divorce,...

Fashion Pro

2007–2026: How Reliance Brands Became India’s Gateway for Global Fashion & Luxury Brands

For nearly two decades, Reliance Brands has quietly reshaped...

Navigating Geopolitics, Agentic AI & Margin Compression: Strategic Imperatives for Womenswear Retail in 2026

In 2026, the global womenswear industry is caught between...

Leadership Moves

Puneet Dudeja elevated to Partner at The Knowledge Company

After helping shape how brands across South Asia understand...

Snapdeal appoints Shruti Shah as Director – Category Management

Snapdeal has appointed Shruti Shah as Director – Business...
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IBoF Studio

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Must Read

Athleisure brand Cava enters teen segment with Next Gen line

Homegrown athleisure brand Cava has launched Next Gen, a limited-edition collection for girls...

Yousta taps into the global football moment with FIFA collection

Yousta, Reliance Retail's youth fashion label, has launched a FIFA-licensed collection spanning menswear,...

Lenskart partners with Labubu-maker POP MART for its first India fashion collab

Eyewear retailer Lenskart has partnered with Chinese collectibles company POP MART to launch...

Leaders' Lens

Sustainability

Research

Technology

Store Launch

LUSH opens second India store at Chandigarh’s Nexus Elante Mall

British handmade cosmetics brand LUSH has opened its second retail store in India at Nexus Elante Mall, Chandigarh. The move follows the brand's debut...

Marketing

The Sock Street signs wrestler Sangram Singh as brand ambassador

The Sock Street, a homegrown performance wear brand founded in 2023, has appointed Indian wrestler and MMA athlete Sangram Singh as its brand ambassador....

New Collection

Diesel unveils second collab with Brazilian footwear brand Melissa

Footwear brand Melissa and fashion label Diesel...

Athleisure brand Cava enters teen segment with Next Gen line

Homegrown athleisure brand Cava has launched Next...

Yousta taps into the global football moment with FIFA collection

Yousta, Reliance Retail's youth fashion label, has...

Lenskart partners with Labubu-maker POP MART for its first India fashion collab

Eyewear retailer Lenskart has partnered with Chinese...

Sustainability

Grasim Industries announces fresh investment of Rs 3094 crore to expand Lyocell capacity

Grasim Industries Limited, the flagship company of the Aditya Birla Group and a global leader in cellulosic fibres, today announced an investment of ₹3,094...

BIBA doubles down on circular fashion with Season 2 of its exchange program

Homegrown fashion brand Biba has commenced the return of...

India can unlock $9.4 bn value from textile waste: FICCI–RECEIC report

India can unlock nearly $9.4 billion (about ₹78,500 crore)...

Levi Strauss & Co.’s Climate Transition Plan to achieve net zero by 2050

Levi Strauss & Co. (LS&Co.) unveiled its inaugural Climate...