Hemp: Game changer for sustainable fabrics
Hemp is one of the oldest textiles in existence, dating back to almost 10,000 years. But since it disappeared for a couple of years...
Grooming market: Men Ditching Unisex Range
By Rajat Tuli
Till now personal care in India has been largely around women-centric brands, with men’s grooming not getting more than a footnote. This...
Reward Loyalty To Retain Legacy
The rising demand for athleisure had already dampened the denim wear market when came the pandemic and the demand from fitted denims tilted towards...
The growing lure for kids’ fashion
By Swati Saraf
Fashion in kids’ wear has gained a lot of popularity in recent years. From being an entity solely reserved for adults, fashion...