In Focus

How Campus Sutra is redefining the casualwear–athleisure shift in India

Campus Sutra’s presence in the athleisure segment is largely an extension of its core positioning as a youth-focused, trend-driven casualwear brand rather than a...

CHARLES & KEITH opens 3rd Mumbai store at Inorbit Mall, featuring new Concept 7 design

Singaporean fashion label Charles & Keith has expanded its presence in Mumbai with the opening of a new store at Inorbit Mall in Malad...

The Daal Comes Back to the Bathroom Shelf: Ayurvedic Brand Nat Habit Patents Lentil-Based Cleansing Tech

For generations, Indian women applied besan and masoor dal to their faces before a bath, not as a beauty ritual, but as a common...

Tribe Amrapali opens 38th store at Indore Airport

Indian jewellery brand Tribe Amrapali has launched its 38th retail outlet at Devi Ahilyabai Holkar Airport (DABH) in Indore, located within the Domestic Departure...

Rosso Brunello opens fifth Mumbai store at Inorbit Mall, Malad

Italian-inspired footwear brand Rosso Brunello has launched its fifth Mumbai store at Inorbit Mall, Malad, marking a further push into the city's western suburbs...

Gold Under Pressure, Lifestyle in Focus: India’s jewellery giants pivot to lifestyle empires

Tracking 100+ Jewellery Brands, Retail Ecosystems, Expansion Strategies and Emerging Growth Corridors Across India & GCC Markets After a 15-month expansion frenzy across malls and...

Tira brings UK-based facial fitness brand FACEGYM to India

UK-based facial fitness brand FACEGYM today announced its official debut in India through Reliance Retail’s omnichannel beauty platform, Tira with a Shop-in-Shop (SIS) at...

Fashion Pro

India 2030: The Fabric & Fibre Growth Frontier

India’s textiles sector provides employment to over ~45 Mn...

Leadership Moves

Sandeep Karwa named new AJIO CEO; Vineeth Nair elevated in Reliance Retail rejig

Reliance Retail has named Sandeep Karwa as the new...

Hello Kitty maker Sanrio opens first India office, appoints Ruchi Pangasa as local head

Sanrio, the global lifestyle brand best known for Hello...
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IBoF Studio

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Must Read

Myntra’s End of Reason sale returns with 6 million styles, 15,000 emerging brands

Myntra will host the 24th edition of its End of Reason Sale (EORS)...

CMF and Gully Labs to hold final drop of co-created sneaker in Bengaluru

Consumer technology brand CMF and Indian sneaker label Gully Labs will hold the...

Ahmedabad-based SMR Jewels Limited set to launch SME IPO on May 26

Ahmedabad-based SMR Jewels Limited has fixed the price band for its upcoming initial...

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Store Launch

CHARLES & KEITH opens 3rd Mumbai store at Inorbit Mall, featuring new Concept 7 design

Singaporean fashion label Charles & Keith has expanded its presence in Mumbai with the opening of a new store at Inorbit Mall in Malad...

Marketing

Myntra’s End of Reason sale returns with 6 million styles, 15,000 emerging brands

Myntra will host the 24th edition of its End of Reason Sale (EORS) beginning May 29, with early VIP access opening May 28. The...

New Collection

Dash and Dot unveils SS’26 collection

Dash and Dot, known for its contemporary...

Lenskart forays into wearable tech, launches AI-powered smart glasses in India

Lenskart, Asia's largest eyewear company, has taken...

Myntra brings MANGO’s limited edition Hailey Bieber collection to India

Myntra has launched MANGO's Summer 2026 campaign...

Forevermark Diamond Jewellery launches new collection Avaanti

Forevermark Diamond Jewellery has unveiled Avaanti, its...

Sustainability

BIBA doubles down on circular fashion with Season 2 of its exchange program

Homegrown fashion brand Biba has commenced the return of its Exchange Program for a second season, in partnership with grassroots organisations Goonj and Mahavir...

India can unlock $9.4 bn value from textile waste: FICCI–RECEIC report

India can unlock nearly $9.4 billion (about ₹78,500 crore)...

Levi Strauss & Co.’s Climate Transition Plan to achieve net zero by 2050

Levi Strauss & Co. (LS&Co.) unveiled its inaugural Climate...

Archroma to present sustainable textile innovations at Saigontex 2026

Archroma, a global leader in specialty chemicals towards sustainable...