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lululemon appoints Vineet Mehta as Vice President to lead India Technology Hub

IMAGES Business of Fashion Bureau -
Canadian athletic apparel and lifestyle brand lululemon has appointed Vineet Mehta as Vice President to lead its India Technology Hub. Announcing the move on LinkedIn,...

AJIO ropes in Ahaan Panday as brand ambassador

In Focus
AJIO, Reliance Retail's fashion and lifestyle platform, has appointed actor Ahaan Panday as its new face. The association begins with the brand's 2026 festive...

Occasionwear: How India’s Celebration Economy Is Reshaping Fashion Retail

IBoF PRO
India's celebration economy is redefining occasionwear retail, driven by premiumisation, evolving consumer aspirations, experiential shopping and omnichannel innovation... India’s celebration economy has solidified its position...

ICA-GemLab to open India’s first coloured gemstone lab in Surat

Accessories
The International Colored Gemstone Association's laboratory arm, ICA-GemLab, will open India's first dedicated gemological laboratory for coloured gemstones in Surat, Gujarat, this October. The...

Birkenstock enters personal care category in India with Care Essentials

Accessories
German footwear brand BIRKENSTOCK has introduced its Care Essentials range to India. The brand previewed the line at an exclusive showcase in Mumbai that...

Made, Not Mined: How India Fell for Lab-Grown Diamond Stones

In Focus
Jewellery in Indian homes is generally considered an asset but Millennials and Gen Z buyers are asking about certification and wearability, not resale value... The Indian...

Sri Jagdamba Pearls opens new store at Cochin airport, targets 20-25 outlets by 2028

Accessories
Sri Jagdamba Pearls, a jewellery brand with a 100-year legacy, has opened a new store at Terminal 1 of Cochin International Airport (CIAL), expanding...

Fashion Pro

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IBoF PRO

Occasionwear: How India’s Celebration Economy Is Reshaping Fashion Retail

India's celebration economy is redefining occasionwear retail, driven by...
Apparel

Pujo euphoria begins: Style Baazar puts fashion on the record with the world’s largest wardrobe

A 52-ft-wide, 25-ft-high fashion wardrobe gives Style Baazar a...
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Leadership Moves

Appointments

lululemon appoints Vineet Mehta as Vice President to lead India Technology Hub

Canadian athletic apparel and lifestyle brand lululemon has appointed...
Appointments

Myntra CMO Sunder Balasubramanian exits after four years

Sunder Balasubramanian, Chief Marketing Officer of fashion e-commerce platform...
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IBoF Studio

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Must Read

R|Elan and HUEMN to unveil athleisure collection at Lakmē Fashion Week X FDCI

R|Elan™, the fabric brand from Reliance Industries Limited, will collaborate with Indian fashion...

G-SHOCK to bring manga-style toughness to Mela! Mela! Anime Japan!! fest in Delhi

Casio's G-SHOCK will make an appearance at the third edition of Mela! Mela!...

JACK&JONES unveils A/W 2026 denim campaign with Vedang Raina

European menswear brand JACK&JONES India has launched its Autumn Winter 2026 Denim Campaign...

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Technology

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Store Launch

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Sri Jagdamba Pearls opens new store at Cochin airport, targets 20-25 outlets by 2028

Sri Jagdamba Pearls, a jewellery brand with a 100-year legacy, has opened a new store at Terminal 1 of Cochin International Airport (CIAL), expanding...

Marketing

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AJIO ropes in Ahaan Panday as brand ambassador

AJIO, Reliance Retail's fashion and lifestyle platform, has appointed actor Ahaan Panday as its new face. The association begins with the brand's 2026 festive...

New Collection

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Apparel

R|Elan and HUEMN to unveil athleisure collection at Lakmē Fashion Week X FDCI

R|Elan™, the fabric brand from Reliance Industries...
Footwear

Snitch unveils Stryker, a footwear collection built around versatility

Homegrown menswear label SNITCH on Monday launched...
Apparel

Emporio Armani turns to salt and time for Spring/Summer 2027

Emporio Armani's Spring/Summer 2027 collection, titled 'Traces...
Apparel

Arvind Ltd. to unveil menswear collection with Ashish N Soni at Lakme Fashion Week X FDCI

Arvind Limited will unveil a collaborative menswear...

Sustainability

The Bear House launches Bear Neo, a denim line that uses 90% less water

D2C menswear brand The Bear House is challenging the conventional way denim is made with the launch of Bear Neo, a new-generation denim collection...