Homegrown menswear brand The Bear House has crossed 500 points of sale nationally and internationally, marking a major milestone in its retail journey.
The brand’s physical footprint now includes 25 exclusive brand outlets — 23 stores across India and two in the UAE, in Dubai and Abu Dhabi — alongside a growing network of large-format and multi-brand retail partnerships. Together, these make up the more than 500 points of sale The Bear House now operates through.
The company plans to open 30 more stores in the current financial year as it continues scaling its offline presence.
“What started as a Rs 1.5 crore business in 2017 has grown into an estimated Rs 270 crore brand today, and this 500-point-of-sale milestone reflects just how far our retail ambitions have come in a very short time,” said Harsh Somaiya, Co founder, The Bear House. “We built our entire physical retail presence from near zero in just the last couple of years, and we’re not slowing down.”
Backed by Series A, Eyeing Rs 1,000 Crore
The Bear House recently raised approximately Rs 60 crore in a Series A round and has outlined a roadmap toward Rs 1,000 crore in revenue in the coming years. Beyond its own stores, the brand is sold across more than 10 marketplaces, including Myntra, Amazon, Ajio, Flipkart, Nykaa and Tata CLiQ.
The brand has also picked up notable industry recognition, being named India’s #1 D2C Brand by India Retailers in 2024, ranking #1 in Myntra’s Men’s Work Wear Shirts category, and earning a top rank across marketplaces as part of Myntra’s Rising Star Program.
Moving Upmarket
As it has scaled, The Bear House’s average order value has risen sharply — from Rs 750 to nearly Rs 1,700 online, and to approximately Rs 5,000 in its retail stores — signaling a deliberate move upmarket. The brand’s product range has also widened, now spanning 18 categories, with recent non-apparel additions including sneakers and perfume.
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The Bear House designs refined basics — shirts, polos, chinos, denim and outerwear — aimed at India’s 18–38-year-old urban male: working professionals, business owners and college students looking for elevated, effortless style without a premium price tag. Central to that appeal has been the brand’s positioning of clothing that moves seamlessly “from boardroom mornings to weekend hangouts,” a theme that has driven its rapid adoption across both digital and physical retail.
