~Over last three months on boarded 1200 brands on the platform and aims to add another 800 brands in the next two months~
Snapdeal, one of India’s leading e-commerce platforms has strengthened its value lifestyle portfolio to cater to the increasing demand for branded merchandise at affordable prices. Recognising the growing trend towards brand-led, value-focused shopping, Snapdeal has on-boarded a diverse array of lifestyle brands offering quality merchandise targeted at value-savvy consumers.
Snapdeal’s new fashion lineup features an impressive roster of brands, including Jockey, Rosaline by Zivame, Varanga, House of Ramraj Cotton, John Players, Clovia, Red Tape, Janasya, Aurelia, Nauti Natti and the newly introduced Ketch, and more. These brands offer a range of apparel starting from INR 249 to 999, ensuring accessibility without compromising on style or quality.
In the footwear category, Snapdeal now offers stylish options from brands like Carlton London, SPARX, Campus, and Action, with prices starting at just INR 599. With a focus on comfort, style, and affordability, these brands redefine footwear fashion for Snapdeal’s ever-expanding consumer base. Additionally, Snapdeal’s accessory lineup boasts a diverse range from renowned brands like Baggit, Daniel Klein, and others, adding the perfect finishing touch to any outfit.
With a commitment to offering quality products at affordable/unbeatable prices, Snapdeal is the go-to destination for consumers seeking both style and affordability in their fashion choices. The platform’s latest strategic move brings onboard multiple brands with merchandise tailored to meet the demands of the discerning value-conscious shopper.
Himanshu Chakrawarti, CEO of Snapdeal commented on this saying, “Our vision is to establish Snapdeal as the go-to destination for a value-centric lifestyle. As Snapdeal enters a phase of substantial growth, this reflects our progressive stance in evolving into a holistic fashion destination for consumers who prioritize quality living at affordable prices. We plan to consistently add new brands to the portfolio and provide a lifestyle that is both stylish and values-driven.”
The e-commerce major’s commitment to the value segment is underscored by the fact that:
- More than 86% of its orders originate from outside metro cities
- Over 72% of buyers hailing from smaller cities and towns
- 95% of the products on Snapdeal are priced below Rs 1000, ensuring accessibility and affordability for a vast consumer base
Over the last several years, the company has enhanced its expertise in catering to mid-income users who have a budget-led approach to spending and access the Internet primarily through their mobile phones.
