Skechers India has appointed Brandman Retail as an authorized re-seller to manage its presence across select online marketplaces.
Under the agreement, Brandman Retail will handle Skechers’ business across Amazon, Flipkart, Myntra, Ajio, Tata CLiQ, and Nykaa Fashion, in addition to select quick-commerce platforms. The Delhi-based distributor will be responsible for product availability, pricing control, and compliance with Skechers’ global brand guidelines.
Commenting on the partnership, Arun Malhotra, Director, Brandman Retail, said, “E-commerce continues to be a key growth driver in India’s retail landscape. Our partnership with Skechers is focused on building a robust and scalable digital ecosystem that not only enhances brand visibility but also delivers a seamless and consistent consumer experience across platforms.”
Founded in 2021, Brandman Retail distributes and retails international sports and lifestyle brands in India, with a portfolio that includes New Balance, Saucony, On Running, Anta, Wilson, and Rockport.
Skechers South Asia Pvt. Ltd., a wholly-owned subsidiary of California-based Skechers U.S.A., Inc., operates the brand’s business in India. The parent company, a Fortune 500 firm, sells across 180 countries through roughly 5,300 retail stores and its own website.
