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Women’s athleisure brand Blissclub launches new mobile app

Women’s athleisure brand Blissclub has launched its app which is available for download on both iOS and Android. The app aims to revolutionize the way women interact with fitness apparel, wellness, and will help formulate a community that fosters encouragement and motivation throughout their personal fitness journey.

The app includes:

  • Enhanced and user-friendly product browsing experience
  • Streamlined and expedited checkout process with seamless order tracking
  • Real-time updates on community engagement
  • New product releases
  • Pricing updates
  • Information on in-store events

READ MORE: Blissclub on a growth curve, to open 20 stores this year

Blissclub Founder, Minu Margaret said on the app launch, “We are thrilled to extend the Blissclub experience directly to women across the country. Our core mission has always been to empower women to live their most active and fulfilling lives, and the introduction of our app signifies a significant leap towards realizing this goal.”

Mragank Tolwani, Head of Product, Blissclub, added that the app launch emphasized the curated user experience that mirrored offline shopping, resulting in a seamless browsing and shopping experience. 

Established in 2020 by Minu Margeret as a community-centric brand, Blissclub has secured a total of US $20.25 million through seed and Series A funding, solidifying its position as a notable startup in the industry. It has been recognized by LinkedIn among the top 25 startups in 2022.

The brand remains dedicated to engineering exceptional products that enable women to pursue an active lifestyle unapologetically and with purpose.

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