European menswear brand JACK&JONES India has launched its Autumn Winter 2026 Denim Campaign featuring actor Vedang Raina.
The collection focuses on denim and includes barrel fits, bootcuts, denim sets and outerwear. It is built around two themes, Party and Travel.
The brand said it sees denim as more than an everyday staple, describing it as a symbol of camaraderie, personal style and self-assurance. It said Raina reflects the “JACK&JONES brotherhood” and represents a generation of men who are driven, understated and unapologetic about who they are. It cited his off-screen style, creative energy and sense of community as reasons for the pairing.
Beyond denim, the brand’s range covers the wider menswear wardrobe, from casual tees to jackets. Its Premium Denim line and Sheridan shirts are highlighted as signature pieces.
Speaking on the association, Sumit Dhingra, CEO & Country Director, BESTSELLER India, said, “At JACK&JONES, denim isn’t about choosing between style or substance; our mindset is built on the ‘&’ – craft & quality, fashion & everyday durability. That dedication is the backbone of our brand, engineered to give men the freedom to go their own way in any setting. Vedang brings an authentic, vibrant energy that reflects our brotherhood today – driven, self-assured, and grounded in togetherness.”
Actor Vedang Raina added, “Denim has always been the anchor of my wardrobe. It’s what I reach for whether I’m traveling, on set, or catching up with friends. Teaming up with JACK&JONES felt instinctive because their dedication to the craft is evident in every fit and wash. This collection is truly built for the move; it lets you feel completely comfortable in your own skin, stay true to who you are, and take on every day with absolute ease.”
The JACK&JONES Autumn Winter 2026 Collection is now available across stores nationwide, online at www.jackjones.in, and on the JACK&JONES India app.
JACK&JONES India currently operates 82 exclusive brand outlets & 477 shop-in-shops spread across the country, with presence online at www.jackjones.in alongwith leading online partners. In India, it is operated by BESTSELLER India, which is a part of BESTSELLER, an international, family-owned fashion company founded in Denmark in 1975.
