With the wedding season around the corner, ethnicwear brand Soch has launched its Wedding Wardrobe Collection, a range designed for brides-to-be, bridesmaids and wedding guests.
The collection offers outfits for the full wedding calendar, including pre-wedding ceremonies, mehendi, sangeet, the main wedding festivities and receptions. Daytime haldi and mehendi looks are vibrant, while evening and grand wedding wear leans more opulent.
Statement ghagra cholis in mustard, deep maroon and wine feature alongside detailed Anarkalis and elegant salwar suits. The designs pair traditional craftsmanship such as embroidery, sequin work and zari detailing with contemporary necklines and silhouettes.
Commenting on the launch, Vinay Chatlani, CEO said, “Weddings are among the most cherished occasions in India, bringing together families, traditions and celebrations. At Soch, we believe that what you wear should make these moments even more special. With our Wedding Collection, we aim to offer women a versatile range of ensembles that bring together the richness of Indian ethnic wear and contemporary design.”
The brand said the collection reflects the changing ethnic wear wardrobe, giving women choices that feel both timeless and personal.
The collection is available at Soch stores and online at soch.com, with prices starting at ₹6,000.
Soch is an Indian evening-occasion ethnic wear brand for women. Its range includes sarees, salwar suits, kurtas, tunics, kurta sets, lehengas and kaftans. The brand operates over 175 stores across 70 cities.
