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SSBeauty announces Showstoppers 2026; taps Radhika Madan as campaign face

Shoppers Stop’s premium beauty arm SSBeauty has announced Showstoppers 2026, its biggest beauty sale of the year. The sale runs from November 11 to November 30 across SSBeauty stores, Shoppers Stop stores and shoppersstop.com.

Now in its fifth year, the sale brings together more than 200 international and Indian beauty brands spanning fragrance, makeup, skincare and haircare. Brands on offer include YSL, Lancôme and M.A.C, with offers and gifts available across categories.

Actor Radhika Madan fronts this year’s campaign, which is built around the idea that beauty is deeply personal. The campaign encourages shoppers to experiment with a new makeup look, find a signature fragrance or discover products that fit into their everyday routine.

SSBeauty said Showstoppers is meant to combine discovery, aspiration and value in a single destination, reinforcing its aim of making premium beauty more accessible.

Kavindra Mishra, Customer Care Associate, Managing Director and CEO, Shoppers Stop, said: “Showstoppers is a defining moment in SSBeauty’s beauty calendar and reflects our commitment to bringing the world of premium beauty closer to our consumers. With over 200 premium brands coming together for this edition, we are creating a destination that brings together discovery, aspiration and choice, complemented by exciting offers and exclusive freebies. Radhika Madan’s association brings a contemporary perspective to Showstoppers, reflecting its celebration of individuality, personal expression and the diverse ways in which beauty inspires confidence. Through Showstoppers, we continue to strengthen SSBeauty’s position as a destination for discerning beauty enthusiasts seeking a considered and elevated beauty experience.”

Radhika Madan said: “I’m happy to be partnering with SSBeauty for Showstoppers. For me, beauty is a way to experiment, express myself and feel good from within, and it could be as simple as trying a new lipstick, discovering a fragrance or finding a product that becomes a part of my everyday routine. What makes Showstoppers special is that there’s so much to explore, with an incredible range of beauty brands all in one place, and if you prefer shopping from home, you can also find your favourite beauty products on shoppersstop.com or the Shoppers Stop app. I’m truly excited for everyone to discover something they love this season!”

A division of Shoppers Stop, SSBeauty operates across 119 department stores and runs 73 specialty beauty stores, including M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, NARS, Armani Beauty, Prada Beauty, Shiseido, Creed and SS Beauty. Its stores include dedicated treatment rooms offering facials and spa services. The portfolio features global names such as Dior, Bvlgari, Armani, YSL, Prada, Valentino, Gucci, Burberry, Rabanne, D&G, Maison Margiela, Tom Ford, Hugo Boss and Carolina Herrera, alongside Indian brands like Kama Ayurveda, Forest Essentials and Joyology Beauty.

Established in 1991, Shoppers Stop is a pioneer retailer of fashion, beauty and non-apparel brands in India. It operates 119 department stores, 12 premium home concept stores, 73 specialty beauty stores, 82 Intune stores and 3 airport stores, covering 4.6 million sq. ft. across 75 cities. The company runs the long-standing “First Citizen” loyalty program and a “Personal Shopper” assistance service, and its omnichannel offering spans more than 800 brands.

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