Victoria’s Secret has opened its first store in Jaipur, at Pacific Mall, extending the lingerie, fashion and beauty brand’s presence into Rajasthan for the first time.
The store is operated by Apparel Group, which runs Victoria’s Secret in India. With the Jaipur opening, the brand’s India network now stands at 20 stores, including its eighth Full Assortment outlet.
Spanning about 3,560 sq. ft., the store offers intimate apparel, sleepwear, loungewear, sport, fine fragrance and body care, bringing the brand’s core lingerie lines together with fashion, lifestyle and beauty.
The lingerie assortment includes bras, panties and sleepwear across the Very Sexy, Body by Victoria, Dream Angels and The Signature Collection ranges, along with loungewear and sport.
The beauty section carries fine fragrances, mists and body care. Favourites include the Very Sexy and Bombshell franchises, alongside other scents and beauty essentials.
The store has also opened with the Victoria’s Secret Fashion Show 2026 Collection. It features the Signature range, with distinctive silhouettes, satin styles and fashion-led pieces.
“Jaipur is an exciting addition to Victoria’s Secret’s presence in India, and we are delighted to bring the brand to the city for the first time. The opening allows us to introduce consumers in Jaipur to the breadth of Victoria’s Secret, while the arrival of the 2026 Fashion Show Collection makes the launch even special. As we continue to expand across India, we look forward to bringing the brand closer to consumers in new and important markets,” said Tushar Ved, President, Apparel Group India.
Victoria’s Secret & Co. (NYSE: VSCO) operates the Victoria’s Secret and PINK brands, along with digital intimates brand Adore Me. It operates 1,420 stores across 70 countries.
Apparel Group, headquartered in Dubai, runs 2,500+ stores and 85+ brands worldwide. In India, it operates 300+ stores across 20+ brands in 50 cities, including Charles & Keith, Crocs, Aldo, Bath & Body Works, Cotton On, Tim Hortons, Carrefour and Daiso Japan.
The group is led by Founder and Chairwoman Sima Ganwani Ved.
