AJIO, Reliance Retail’s fashion and lifestyle platform, has appointed actor Ahaan Panday as its new face. The association begins with the brand’s 2026 festive campaign, ‘Festival Is Festivalling’.
The campaign brings alive the diversity, energy and excitement of India’s festive celebrations through a contemporary fashion lens. As the face of the campaign, Panday will front a range of festive looks and styles for consumers to discover and make their own.
Ahaan Panday said, “AJIO has always been a brand that makes fashion feel exciting, effortless and personal. I love the idea of being able to express yourself through what you wear, and I’m really excited to be part of a brand that celebrates that spirit. I’m looking forward to this journey with AJIO and to kicking things off with the festive season.”
The appointment comes as AJIO expands its fashion offering with a growing portfolio of brands, new categories, fresh collections and an increasingly connected shopping experience. The platform has also been strengthening its proposition through initiatives such as AJIO RUSH, expanded serviceability and hassle-free returns.
An AJIO Spokesperson said, “This festive season, we are bringing consumers a wider selection of brands, fresh fashion drops, expanded serviceability and faster delivery options. Our campaign with Ahaan brings this festive proposition to life, celebrating the many ways India dresses up and celebrates through a fresh, contemporary lens.”
The association will also feature in the AJIO All Stars Sale, which begins on 7 October, with curtain raiser sale prices already live on the platform.
AJIO offers fashion, footwear, accessories and beauty across value, bridge-to-luxury, premium and luxury segments, with over 9,000 Indian and international brands. It delivers across all pin codes, while AJIO RUSH enables faster delivery in 600+ cities.
