Travel in India has evolved far beyond mere transportation, now reflecting aspirations of style, comfort, and individuality. A new generation of consumers, shaped by rising incomes, global exposure, and a desire to curate experiences for social media, has turned luggage, accessories, and travel kits into lifestyle statements. From sleek, tech-enabled suitcases and eco-conscious accessories to thoughtfully designed grooming kits, travel products are increasingly chosen for how they complement the modern traveler’s personality and lifestyle.
INDUSTRY SCOPE & SIZE
The Indian travel bags and lifestyle market is witnessing significant growth, driven by both business and leisure travel, a push toward domestic and experiential tourism, and the expanding influence of e-commerce and D2C brands. These channels have widened access to a diverse range of stylish, functional, and premium products, allowing consumers to express their personal style while traveling. This convergence of aspiration, convenience, and choice is transforming the sector into one of the most dynamic and fast-evolving spaces in Indian consumer retail.
According to TechSci Research, the India luggage and suitcases segment was valued at approximately USD 3.68 billion in 2024 and is projected to reach USD 5.50 billion by 2030, growing at a CAGR of nearly 6.93%. This steady upward trend underscores the importance of luggage as an essential travel companion in both metros and emerging Tier-2 markets.
Reinforcing this, Claight Market Research highlights that suitcases continue to dominate as the largest segment, expanding at an estimated 6–7% CAGR in line with increasing travel volumes. Backpacks, however, have emerged as the fastest-growing category, valued at around USD 1.05 billion in 2024 and forecast to more than double to USD 2.44 billion by 2034, clocking a CAGR of 8.8%. Their versatility—serving both daily urban needs and short travel requirements—makes them particularly appealing to younger consumers.
As per Statista, luggage, bags, and travel accessories industry is projected to generate revenues of approximately $15.92 Billion in 2025.
The accessories segment is also gaining traction as consumers increasingly prioritise comfort and convenience during travel. IMARC Group reports that categories such as toiletry kits, packing organisers, travel pillows, and anti-theft wallets accounted for approximately USD 72.6 million in 2024 and are expected to grow to USD 130.6 million by 2033, registering a CAGR of about 6.8%. These emerging sub-segments highlight how the travel lifestyle market is moving beyond traditional luggage into a more comprehensive ecosystem of solutions.
Demographically, key consumer segments driving this growth include Gen Z, Millennials, working professionals, and luxury seekers. This cohort views travel not only as a necessity but also as an extension of personal identity and self-expression. With this shift, sustainability, aesthetics, and design are becoming just as important as durability, giving rise to multifunctional, ergonomic, and stylish gear. Bold innovation, material experimentation, and design differentiation are increasingly shaping consumer choice.
Industry voices echo this optimism.
Narendra Pratap Singh, Director – Retail, Samsonite notes, “The industry today is at a realistic stage. After the pandemic, there was an immediate surge in demand for hotels, flights, and travel as everyone wanted to step out, but now it has stabilised to more sustainable levels. There is a temporary setback due to challenges around student visas, which has slightly impacted demand from that segment. However, overall the outlook remains positive. Many new players are entering the travel luggage space with unique concepts and product lines, and with Gen Z’s growing appetite for exploration, the future of this industry looks extremely promising.”
Adding a consumer-centric perspective, Sudip Ghose, Founder & MD, Uppercase, observes, “Indian consumers today are increasingly viewing travel gear as more than just functional items. They want pieces that reflect their personal style. Bold colours, vibrant patterns, and textured finishes are gaining popularity, especially among younger shoppers who see luggage and backpacks as fashion accessories. At Uppercase, our goal is to design products that rise above the clutter—distinctive, purposeful, and crafted to stand out.”
Taken together, these trends illustrate a market on the rise. As Indian consumers continue to merge travel with self-expression, the travel bags and accessories industry is set for sustained long-term growth, offering both established brands as well as emerging players immense opportunities to innovate and capture market share.
BRANDS MAKING A MARK IN TRAVEL GEAR
Suitcases continue to dominate India’s luggage and suitcases market, driven by their practicality, durability, and suitability for both domestic and international travel. The steady rise in air travel has particularly fueled demand for hard-shell suitcases made from robust materials like polycarbonate and ABS, with both business and leisure travelers relying on their reliability and versatility. This dominance makes the category not only a consumer favorite but also a lucrative opportunity for new and emerging players in the Indian market.
Recognizing this potential, several brands are expanding aggressively. HRX by Hrithik Roshan, known for its performance-first fitness and lifestyle ethos, recently entered the segment with the HRX Travel Range in partnership with Escape Plan. Premium luggage brand EUME raised ₹25 crore in a Series A round led by Ashish Kacholia, with plans to expand its offline presence through flagship stores in Mumbai, Bengaluru, and Hyderabad. Similarly, Nasher Miles announced plans to open 20–25 exclusive outlets in 2025, aiming for 100 stores in the medium term, while also boosting local manufacturing from 60% currently to 80% by FY26. D2C disruptor Mokobara has more than doubled revenues—from ~₹53 crore to ~₹117 crore—and is reportedly raising about US$12 million from Peak XV Partners.
On the global front, Samsonite launched its design-led Paralux line to strengthen its premium positioning. Adding a lifestyle twist, Uppercase made history as the first Indian luggage brand to showcase at New York Fashion Week 2025, underscoring how travel gear in India is evolving from mere utility to a fashion-forward lifestyle statement.
From homegrown labels to global players, leading luggage and travel gear brands in India are carving a distinct identity. Some notable ones include:
VIP: VIP Industries Ltd. traces its origins back to 1968, when it was incorporated as Aristo Plast Pvt. Ltd., before becoming a public limited company in 1973. Manufacturing began in 1971 with its first facility in Nashik, setting the foundation for what would become a global luggage powerhouse. Today, the company’s diverse portfolio spans hard and soft luggage, backpacks, handbags, and travel accessories, marketed under some of India’s most recognised names—VIP, Skybags, Carlton, Caprese, Aristocrat, and Alfa. With 10 manufacturing units, the flagship VIP brand alone produces nearly five million units every year, positioning the company as the world’s second-largest luggage manufacturer.
By March 2024, VIP Industries cemented its leadership as India’s largest organised luggage player, with operations spread across more than 45 countries and an extensive distribution network of over 13,000 points of sale in 1,300 cities nationwide. According to its FY2024 annual report, the company reported revenues of ₹2,245 crore and a net profit of ₹543 million, reinforcing its strong financial performance.
Safari: Safari Industries India Ltd., established in Mumbai in 1974 as a plastic-moulded luggage manufacturer, transitioned into a private limited company in 1980 and was publicly listed by 1986. Today, Safari ranks as India’s third-largest luggage player, with a diverse portfolio spanning Safari, Genius, Genie, and Magnum, and a strong presence across retail, e-commerce, and institutional channels. For FY2024, the company posted net sales of ₹1,550.4 crore, up 27.9% year-on-year, reinforcing its ambition to lead India’s travel gear market.
Samsonite India: Samsonite India, a subsidiary of the global luggage leader Samsonite International S.A., has been a key player in the country’s premium and mid-market luggage segment since its entry in 1996. Known for innovation, durability, and design, Samsonite India markets brands such as Samsonite, American Tourister, Kamiliant, and High Sierra, catering to a wide spectrum of travelers. With a robust retail footprint across exclusive brand outlets, multi-brand stores, and leading e-commerce platforms, the company has established itself as a trusted name for both leisure and business travelers. Samsonite continues to invest in technology, lightweight materials, and sustainability to strengthen its market leadership in India.
Mokobara: Mokobara, founded in 2019 by Sangeet Agrawal & Navin Parwal, is a Bengaluru-based direct-to-consumer (D2C) brand redefining modern travel gear. Initially launched with a focus on sleek cabin luggage, the company has since broadened its portfolio to include backpacks, briefcases, totes, slings, and wallets—many designed with smart features such as built-in phone chargers and compression systems. Originally an online-first player, Mokobara made its offline debut in May 2023 with a flagship store in Bengaluru. The brand has rapidly scaled to more than 31 outlets across eight Indian cities and recently marked its international foray with a store in Dubai.
Uppercase: Founded in 2021 by Sudip Ghose, Uppercase has quickly established itself as a new-age D2C luggage brand. After stepping into general trade in 2023, the company launched its first physical stores in 2024 at Lulu Mall, Bengaluru, and Phoenix Marketcity, Mumbai. Today, Uppercase offers over 250 SKUs spanning backpacks, trolley bags, duffels, and shoulder bags.
The brand has scaled rapidly, operating 17 exclusive outlets while building a solid general trade presence across 2,100+ stores in 653 cities. Its products are also available on its D2C website and leading e-commerce platforms like Amazon, Flipkart, and Myntra, alongside serving 110+ B2B clients. Looking ahead, Uppercase plans to expand to 100 exclusive stores and double its trade network to 4,000 points of sale by FY2027.
Fur Jaden: Fur Jaden, founded in 2015 in Mumbai by Sahil & Karishma Bansal, is a fast-growing luggage and travel gear brand that began with a modest investment of ₹30 lakh and has remained profitable since inception. The brand today offers a diverse portfolio of over 150 SKUs, spanning trolley bags, backpacks, rucksacks, and duffel bags. It made its mark early on with innovations such as India’s first USB-charging backpack and anti-theft bags equipped with RFID-blocking pockets. In its latest milestone, Fur Jaden secured ₹9.5 crore in its debut funding round led by Gruhas Collective Consumer Fund, which will fuel its expansion into new product lines, the setup of its own manufacturing facility, and entry into offline retail.
Nasher Miles: Founded in 2017 by Shruti Kedia Daga, Lokesh Daga, & Abhishek Daga, Mumbai-based Nasher Miles has carved a niche in India’s travel gear market with its bold, colorful, and design-forward luggage, backpacks, and duffels. Initially an online-first label, Nasher Miles entered offline retail in 2024 and has since scaled rapidly, establishing a presence across 1,000+ retail touchpoints nationwide.
EMERGING PREFERENCES
The travel luggage market is being reshaped by evolving consumer preferences, particularly among younger travelers who seek products that balance style with practicality. Luggage is no longer viewed as purely functional—it has become a statement of personality, with bold designs and versatile features driving demand. Sustainability is another defining trend, with brands increasingly adopting recycled materials and eco-conscious processes to appeal to environmentally aware shoppers. At the same time, technology integration is on the rise, with smart luggage offering features like TSA-approved locks, GPS tracking, and built-in power banks.
Accessibility has also improved significantly through e-commerce, as platforms such as Amazon and Flipkart along with brand-owned websites, bring a wide array of choices directly to consumers’ doorsteps, making premium and innovative travel gear more reachable than ever before.
SHAPING THE FUTURE
Despite being on the exciting growth stage, the industry has its own share of challenges. One of the biggest hurdles is intense competition and high price sensitivity. Global giants dominate the premium end, while domestic brands and private labels fight for the budget-conscious consumer, creating a crowded marketplace where buyers often compare prices before making a decision. For premium players, justifying higher price tags through innovation, design, and brand equity remains a constant struggle, while local manufacturers push low-cost alternatives, squeezing margins for smaller or newer entrants. Adding to this, fluctuating raw material costs and supply chain disruptions create further unpredictability. Rising oil prices directly affect plastic-based materials used in hard-shell suitcases, while global trade tariffs, currency swings, and shipping delays add to cost pressures. The pandemic amplified these challenges, exposing the industry’s dependence on global supply chains.
At the same time, shifting consumer preferences toward sustainability present both opportunities and obstacles. Gen Z and Millennials increasingly demand eco-friendly options, but producing with recycled or biodegradable materials raises costs and requires supply chain overhauls. Balancing sustainability with affordability, while ensuring durability, is now a key challenge for brands eyeing long-term growth.
Overall, the broader luggage and bags market is anticipated to expand at a robust 14.4% CAGR through 2030, driven by increasing trip frequency, earlier festive-season planning, and a new generation of travelers demanding gear that seamlessly blends functionality, style, and sustainability. These trends signal a market that is not only growing in size but also evolving in sophistication, offering significant opportunities for innovative brands to capture consumer attention and redefine the future of travel lifestyle in India.
