Fashion retail industry veteran Shailesh Chaturvedi has announced launch of his new venture Neopolis Brands Private Limited, supported by a fund raise of 90 Cr from a curated set of marquee investors. Neopolis is targeting tie up with global brands which are market leaders in their home turf and exhibit strong propensity for similar market leadership position in the Indian market.
Initial funding of 90 Cr is arranged from strategic wealth creators, including prominent investor Ashish Kacholia and Lashit Sanghvi of Alchemy Capital and strategic partners like Brandix Sri Lanka and Manipal Technologies. The Neopolis team brings together seasoned domain experts who have worked closely with Shailesh earlier, including CFO Ankush Tibrewal, and trusted teams from his previous tenures to drive high quality execution.
Speaking on the launch, Shailesh Chaturvedi, Founder, Neopolis brands said “Scaling is important for profitability, and I am enthused about building few large brands each with min 100 stores in India, each with a large-scale ecommerce share in tune with current consumer trends, alongside distribution in min 40 to 50 cities. Also, I am truly happy to see very strategic investors coming on Board to support this new journey of Neopolis.”
Commenting on his investment, Ashish Kacholia of Lucky Investments Managers said “Women fashion and accessories continue to present a large, untapped opportunity in India, with strong consumer demand but limited organized scale. Neopolis’ focussed approach and industry expertise positions it strongly for building large scale category leading brands.”
Lashit Sanghvi of Alchemy Capital added “We closely observed how a large public listed company was turned around rapidly under Shailesh’s leadership and his track record of more than 3 decades in scaling up global brands profitably gives us strong confidence in potential of Neopolis brands.”
India’s premium fashion and lifestyle segments continue to experience strong structural tailwinds driven by rising disposable incomes, premiumisation and growing fashion adoption. Categories such as accessories, handbags remain significantly under-organised. The total market is estimated at ₹20,000 Cr with the organised segment at ~ ₹7000 Cr, indicating substantial headroom for brand-led growth. With its deep local insights, high domain expertise and strong focus on product excitement, Neopolis Brands aims for market leadership in this expanding landscape.
The capital raised will be deployed towards organizational set up, growth working capital, investments into brands, supply chain and stores, and building digital capabilities. This will enable the company to pursue an aggressive growth path, including expansion into new channels and markets, while building the infrastructure required to scale efficiently.
About Neopolis Brands
Led by a team of experienced domain experts, Neopolis Brands Private Ltd is a consumer lifestyle company focused on scaling select international brands in India through sharp localisation, strong product excitement, new age consumer connects and aggressive omnichannel distribution expansion. Operating in high-growth categories such as handbags, accessories and womenswear, Neopolis blends global brand strength with India-first merchandising, consumer practices, relevant pricing and supply chain capabilities.
Led by industry veteran Shailesh Chaturvedi, who has led some of the biggest brands in India, the company follows a selective partnership model, an omnichannel data-led approach for building large, profitable, and market leading businesses.
