Myntra will host the 24th edition of its End of Reason Sale (EORS) beginning May 29, with early VIP access opening May 28. The sale will feature over 6 million styles from thousands of domestic, international, and homegrown direct-to-consumer brands.
Of the 15,000 emerging brands participating, 5,000 are appearing at EORS for the first time. Together, these brands will offer roughly 13 lakh styles across apparel, footwear, and accessories. Over 100 new brands will go live during the event, including Kate Spade, Longchamp, Juicy Couture, Saucony, ELF Beauty, Aston Martin watches, and Official FIFA Jerseys.
The beauty segment will stock over 2.25 lakh styles spanning skincare, makeup, haircare, and personal care. Brands available include MAC, Bobbi Brown, The Ordinary, Beauty of Joseon, and Foxtale.
Myntra’s Gen-Z focused platform, FWD, will carry over 700,000 trend-led styles during the sale period.
On the deals front, Myntra Insiders can purchase early access for Rs 9, while non-members pay Rs 19. HDFC Bank credit card holders get 10% instant savings, with the same discount available on Flipkart Axis Bank and SBI credit cards.
The company’s quick-commerce delivery service, M-Now, will operate across 11 cities — including Delhi NCR, Mumbai, Bengaluru, Hyderabad, and Chennai — promising delivery from 30 minutes, backed by over 90 dark stores stocking more than 1 lakh styles.
Myntra reports over 6 million creators registered on its social commerce platform, Ultimate Glam Clan, with more than 12 million content pieces generated within its ecosystem.
