SELECTED, known for its timeless style and modern perspective, has announced a refreshed brand identity as part of its global evolution. The rebrand reflects its commitment to refinement, modernity, and consistency across markets.
This Autumn / Winter, the brand – which operates under the name SELECTED HOMME in India – has introduced a new identity, SELECTED. This is a strategic refresh which that unifies the brand for the future. At the centre of this transformation is a new logo that embodies SELECTED’s design philosophy: timeless yet forward-looking, refined yet understated.
The rebrand aligns the Indian arm of SELECTED with the brand’s global identity and the transition aims to create a stronger, more recognisable presence while reinforcing focus on delivering premium, contemporary style.
“SELECTED’s rebrand marks a significant step forward for us in India. By adopting a singular, cohesive identity, we align seamlessly with our global vision while building a sharper, more impactful presence in the Indian market. This is more than a logo change – it’s a statement of intent to evolve, innovate, and continue offering our customers style that endures,” says Sumit Dhingra, CEO, BESTSELLER India.
The new identity will be rolled out across all consumer touchpoints, including collections, packaging, hangtags, signage, digital platforms, and retail environments. Refined typography, updated materials, and modern detailing will together define this new era for the brand.
