Sustainable footwear brand Neeman’s has appointed Anjali Sachdeva as Director of Buying & Merchandising. Most recently, she served as Senior Manager, Buying & Merchandising at adidas India where she led buying and merchandising operations across the brand’s own retail, franchise, and e-commerce businesses.
Anjali brings deep expertise in the Indian footwear and retail market, with experience across some of the country’s leading consumer brands. Over the years, she has built expertise across merchandising, category leadership, assortment planning, sourcing, inventory management, and go-to-market execution through her work at adidas India, Bata India, and Koutons Retail India.
At Neeman’s, Anjali will lead the buying and merchandising functions across retail, online, and B2B channels. Her responsibilities will include merchandise planning, assortment architecture, sourcing, inventory optimization, and strengthening cross-functional collaboration across the supply chain.
Commenting on Anjali’s appointment, Taranjeet Singh Chhabra, Founder & CEO, Neeman’s said, “As we continue to scale our retail presence and expand categories, strengthening our buying and merchandising capability is critical. Anjali brings extensive experience in assortment planning, category management, and consumer-centric merchandising. Her appointment reflects our commitment to building world-class capabilities that drive better product decisions, customer experience, and long-term growth.”
Anjali Sachdeva said, “I am excited to join Neeman’s at such an important stage of its growth journey. My early days at Neeman’s have been both energizing and inspiring. The openness of the culture and the willingness of teams to collaborate across functions create an environment where ideas can quickly translate into impact. The opportunity to shape merchandise strategy across Retail, Online & B2B channels while strengthening sourcing and supply chain capabilities makes this an incredibly exciting chapter, and I look forward to contributing to the brand’s continued growth at this pivotal stage.”
