Myntra has announced its partnership with Bridal Asia through its luxury division, Myntra Luxe India. The collaboration designates Myntra Luxe as the ‘Styling Partner’ for Bridal Asia’s Silver Jubilee showcase, which will be held in Mumbai at Jio World Convention Centre on 17-18 August and in Delhi at Hotel Ashoka, Chanakyapuri, on 14-15 September.
This partnership is intended to increase visibility for Myntra Luxe India in the luxury fashion segment, aligning with the upcoming wedding and festive season, a peak period for designer ethnic wear. With over 20,000 attendees expected across the two events, the showcase will feature contributions from India’s top luxury connoisseurs.
Myntra and Bridal Asia plan to promote the collaboration through social media campaigns, influencer partnerships, and personalised customer relationship management (CRM) notifications. The events will include interactive activities such as personalised styling sessions, aiming to engage customers and showcase the latest bridal and festive fashion collections.
Myntra Luxe, which has seen over 2x year-on-year growth in 2023, aims to provide an elevated shopping experience featuring a curated selection of designer bridal fashion. This partnership reflects Myntra Luxe’s efforts to cater to evolving consumer preferences in India’s growing luxury fashion market.
About Myntra
Myntra, part of the Flipkart Group, is a leading platform in India for fashion, beauty, and lifestyle brands. The platform offers over 6,000 brands and services across approximately 19,000 pin codes nationwide.
About Bridal Asia
Bridal Asia hosts four major exhibitions annually in Mumbai, Delhi, and Hyderabad, featuring 50-60 exhibitors and attracting over 20,000 visitors per event. The platform has established itself as a premier venue for launching leading Indian brands in the wedding space over the past 25 years.
