Indian occasionwear brand KORA by NM has signed actor Aditya Roy Kapur as its new brand face, marking a key milestone for the label as it strengthens its position in the menswear market and widens its presence in India and overseas.
Founded by Nilesh Chhadva and Mitesh Sumbad, the brand said the association reflects its philosophy of “For Your Every Celebration,” which looks at the many ways the modern Indian man marks occasions, from traditional events to personal milestones and moments of togetherness.
The brand described Kapur’s charm, quiet confidence and effortless style as a natural fit for what it calls the KORA Man. His individuality and ease, it said, mirror KORA’s approach to Indian dressing, which is rooted in craftsmanship, contemporary in outlook and shaped by the personality of the wearer.
Campaign built around celebration
The new campaign, with Kapur at its centre, presents celebration as a way of life. It combines the emotion of meaningful occasions with the confidence of dressing in a way that feels true to oneself. Through it, KORA aims to become part of the moments that matter to men today and to extend its relevance across a more diverse occasionwear wardrobe.
New collection
Alongside the campaign, KORA has launched a new occasionwear collection featuring kurtas, bandi sets, Jodhpuri, Nawabi and Indo Western ensembles. The palette is built around classic black, warm creams, ivory and deeper tones, while Indian craftsmanship and contemporary silhouettes guide the design. The collection takes an understated approach to occasionwear, with an emphasis on enduring style and individuality.
Speaking about the association, Nilesh Chhadva and Mitesh Sumbad, Founders, KORA by NM, said, “Celebration has always been at the heart of KORA, and our vision is to be part of every moment that matters to the modern Indian man. Aditya Roy Kapur embodies the charm, confidence and individuality that define the KORA Man. As we continue to grow and evolve, this association marks an exciting new chapter for us, bringing our philosophy of ‘For Your Every Celebration’ to life.”
Growing footprint
KORA currently operates 31 stores across India, the UK and Dubai, and is set to open soon in the USA, extending its international reach. The tie-up with Kapur comes at a significant point in this growth journey, strengthening the brand’s visibility and setting out its vision for the next chapter.
The new collection is available from 15 October 2026 at KORA stores across India and on the brand’s official website.
