Myntra Beauty has added Kylie Cosmetics to its platform, with 106 SKUs across makeup and fragrance now live ahead of the festive season.
The range includes the fragrance Cosmic, the Kylie Supple Kiss Precision Lip Kit and the Kylie Matte Liquid Lipstick, at an average selling price of approximately Rs 2,800.
Kylie Cosmetics first made its name in 2015 with its lip kit, which sold out within minutes and made matte liquid lipstick a global craze. It was among the earliest beauty brands built on internet culture and community, and a template for the digitally native labels that followed. The brand has since expanded into glosses, skin-forward makeup and fragrance, and the Myntra range covers both its original bestsellers and newer formats.
Deepak Joshi, Senior Director – Category Management, Beauty and Personal Care, Myntra, said, “Our goal with Myntra Beauty is simple, to build the one destination where a shopper can find every brand they can think of, whether that’s an emerging Indian label or a globally iconic name. Kylie Cosmetics is exactly the kind of brand that belongs in that mix; it has genuine cultural weight and a devoted following, and this festive season, it gives shoppers one more way to complete their look, right down to the finishing touch.”
Prashant Kumar, Business Head for Kylie Cosmetics from House of Beauty, said, “After two and a half successful years in India, our expansion on Myntra marks an important next step in Kylie Cosmetics growth journey. As we deepen our presence in the market, Myntra’s strong beauty ecosystem and wide consumer reach make it the right platform to bring the brand to an even larger audience. This expansion reflects our continued confidence in the India consumers and their love for Kylie Cosmetics to make the brand more accessible to them across the country.”
The addition further expands Myntra Beauty’s portfolio, which spans approximately 5,00,000 beauty and personal care products across makeup, skincare, fragrance, haircare, bath and body, among other categories.
