Reliance Retail’s fashion and lifestyle brand AZORTE has opened a new store at Pacific Mall in Jaipur, expanding its presence in Rajasthan. Spread over 11,760 sq. ft., the outlet is the brand’s 47th store in the country.
Actress Radhika Madan inaugurated the store and interacted with shoppers at the launch event. The occasion also featured a fashion show of AZORTE’s latest collection, built around the brand’s “Here for the Looks” theme.
The store is located on the ground floor of Pacific Mall in Mansarovar and stocks women’s wear, men’s wear, kidswear and accessories. Its offering includes the brand’s Fall Edit and Festive Collection, which spans everyday styles, statement pieces and occasion wear, along with exclusive Hello Kitty and NBA collections.
The store follows AZORTE’s “neostore” format, which combines fashion with technology. Features include: Smart trial rooms that offer styling recommendations based on the items being tried, interactive digital screens that let shoppers browse the brand’s wider range, RFID and QR code technology for inventory management and product discovery, and self check-in and check-out counters aimed at a quicker, smoother checkout.
AZORTE will open another store in the city at PinkWalk Mall on October 25. The 9,508 sq. ft. outlet will be on a single ground floor and will be the brand’s 48th store nationally. It will carry the brand’s latest collections across fashion and lifestyle categories.
With the two openings, the brand is deepening its footprint in Jaipur and across India, targeting a growing base of fashion-conscious consumers with its technology-enabled retail format.
AZORTE positions itself as a high-street fashion brand that blends contemporary Indian and international trends, aimed at Gen Z shoppers looking to express their individual style.
Store address: H/GF/43, Ground Floor, Pacific Mall, 42 VT Road, Ward 27, Sector 5, Mansarovar, Jaipur, Rajasthan 302020
