Apparel Group, the Dubai-headquartered fashion and lifestyle retail conglomerate, has opened Victoria’s Secret’s first store in Ahmedabad at Nexus Ahmedabad One Mall, extending its footprint in India ahead of the festive season.
The 3,440 sq. ft. store carries the brand’s signature retail experience, with a full range of lingerie, fashion, fragrance and beauty products. The Very Sexy collection anchors the offering, with bold silhouettes, intricate detailing and glamorous designs across both fine fragrance and intimate apparel.
The lingerie assortment covers the brand’s best-known lines, including Very Sexy, Body by Victoria, Dream Angels and The T-Shirt. These span bras, panties, sleepwear and loungewear. On the beauty side, Victoria’s Secret Beauty offers fine fragrances, body mists and skin care, led by flagship scent franchises such as Very Sexy and Bombshell.
Commenting on the launch, Tushar Ved, President, Apparel Group India, said, “Introducing Victoria’s Secret to Ahmedabad ahead of the festive season underscores Apparel Group’s commitment to expanding global luxury and fashion access in key Indian markets. Ahmedabad’s dynamic consumer base presents an incredible growth opportunity for our brand portfolio, and this store reflects our vision of building strong, immersive retail experiences where global brands seamlessly integrate into local lifestyle aspirations.”
The opening is the latest step in Apparel Group’s expansion of Victoria’s Secret across India. It takes the brand into a new market and gives the city a dedicated destination for its lingerie, fashion, fragrance and beauty range.
Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of fashion-inspired collections, including bras, panties, lingerie, sleepwear, apparel, sport and swim, as well as prestige fragrances and body care. Its brands include Victoria’s Secret and PINK, along with the digital intimates brand Adore Me. The company employs more than 30,000 associates across 1,420 retail stores in approximately 70 countries.
Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with 2,600+ stores, 85+ brands and over 28,000 staff. It has a strong presence in the GCC and has expanded into India, South Africa, Singapore, Indonesia, Thailand, Malaysia and Egypt, with plans to enter Hungary and the Philippines.
In India, Apparel Group runs an omni-channel business with brands such as Victoria’s Secret, Dolce&Gabbana Beauty, YSL, Charles & Keith, Crocs, Aldo, Bath & Body Works, Cotton On, Tim Hortons, Inglot, Carrefour and Daiso Japan. It operates 300+ stores and 20+ brands across 50 Indian cities. The company is led by Founder and Chairwoman Mrs. Sima Ganwani Ved.
