Aditya Birla Fashion and Retail Ltd. on Thursday said its Managing Director Ashish Dikshit has been appointed Managing Director of the demerged entity Aditya Birla Lifestyle Brands Ltd. in addition to his current role.
The board of Aditya Birla Lifestyle Brands approved Dikshit’s appointment at its meeting held on Thursday, the company said in a regulatory filing. The board also approved the appointment of Vishak Kumar as Deputy Managing Director and Chief Executive Officer of the demerged company, it added.
Their appointments will take effect from May 1, 2025, subject to regulatory and other necessary approva
Ashish Dikshit is an Electronics & Electrical Engineer from IIT – Madras and holds a Master’s Degree in Business Administration from IIM – Bangalore. He is also an alumnus of Harvard Business School through its Advanced Management Program. In a career spanning over 26 years, he has worked in diverse roles across industries and functions.
He started his career at Asian Paints before moving to Madura Fashion and Lifestyle Division of the Company, where he worked in its various functions ranging from Sales, Brand Management, Supply Chain and Sourcing over 15 years.
He was appointed President of its Lifestyle Business in 2007 and went on to become its CEO in 2012. Earlier, he also served as the Principal Executive Assistant to the Chairman of Aditya Birla Group, where he built strong knowledge across Group’s various businesses in multiple industry sectors, ranging from manufacturing businesses such as Metals, Cement, Textiles and Specialty chemicals to consumer businesses such as Telecom, Financial Services and Retail.
Ashish Dikshit was honoured with the Outstanding Leader Award in the year 2011 by the Chairman of Aditya Birla Group.
