European lingerie brand Hunkemöller has reopened its store at Ambience Mall in Gurugram, rolling out its latest global retail concept in the city.
The revamped outlet features the brand’s refreshed visual identity, contemporary interiors and a more thoughtfully planned layout. The company said the reopening reflects its focus on building shopping destinations where customers can explore collections with expert guidance.
The new store uses a softer colour palette, modern finishes and improved visual merchandising. Separate zones for different product categories are meant to make the collections easier to navigate, while the layout lets shoppers browse at their own pace.
A key feature is the personalised bra-fitting service, in which trained store associates help customers find the right size and styles suited to their needs, with advice on fit and support.
The store stocks the brand’s lingerie, sleepwear, swimwear, shapewear and accessories. The range includes everyday essentials as well as more expressive designs featuring lace, detailing and flattering silhouettes. The brand’s Super Comfort collection, which pairs comfort with its signature aesthetic, is also available.
To mark the occasion, Hunkemöller hosted an in-store gathering on September 30. Among the highlights was “A Bouquet of Lingerie,” an interactive installation featuring a floral wall decorated with thongs folded into blossom shapes. Guests could pick two to three pieces to assemble their own lingerie bouquet, which was wrapped in custom-branded paper and finished with the brand’s signature bow.
Founded in 1886, Hunkemöller entered India through a partnership with Reliance Brands Limited and is marking 10 years in the country. Its products are also available online at hunkemoller.in and on Ajio Luxe.
Besides Gurugram, the brand lists stores at Inorbit Vizag, Jio World Drive and Phoenix Palladium in Mumbai, and DLF Promenade.
