Outdoor apparel and equipment company Columbia Sportswear has opened a new Exclusive Brand Outlet (EBO) in Ranchi, taking its total number of EBOs in India to 50.
The 452 sq. ft. store is the latest step in the brand’s retail expansion strategy in the country. It brings Columbia’s portfolio of premium outdoor, hiking and performance-led products closer to consumers, and adds to the company’s omnichannel network.
The company said the Ranchi outlet reflects its focus on consumer proximity, wider retail accessibility and a seamless shopping experience across channels. It also gives the brand a stronger platform to reach India’s growing community of outdoor enthusiasts and active consumers.
In India, Columbia Sportswear is exclusively retailed and distributed by Chogori India Retail Ltd. (CIRL).
Commenting on the development, Ankur Bhatia, CEO, CIRL – Columbia Sportswear, said, “The Indian outdoor and athleisure market is at an exciting stage, with consumers increasingly seeking products and brands that integrate seamlessly into their lifestyles. Our focus is on sustainable, long-term growth—expanding our presence, strengthening our capabilities and staying relevant to an evolving consumer. We remain committed to building a strong, enduring brand with the ambition to shape the future of outdoor, hiking, trekking, trail running and mountaineering in India.”
The Ranchi opening is part of Columbia’s broader effort to deepen its presence across India, with the company aiming to bring its product innovation, outdoor expertise and brand experience to consumers in both emerging and established markets.
