Homegrown athleisure brand Cava has launched Next Gen, a limited-edition collection for girls aged 10-16.
The collection is rooted in a simple consumer insight. The brand says that girls aged 10–16 often find themselves in an overlooked category, where they have outgrown children’s clothing, yet most women’s activewear isn’t designed for their proportions, lifestyles or evolving needs. Recognising this whitespace, Cava developed Next Gen—a thoughtfully designed collection that brings the brand’s signature aesthetic to teenage consumers without compromising on fit, comfort or functionality.
The launch marks the brand’s first step towards serving a younger generation of consumers. More than a product launch, Next Gen represents a strategic audience expansion for the brand. Rather than entering a new category, Cava is extending its existing design philosophy to a younger consumer who has already formed an affinity for the brand, the brand said.
“We’ve always believed Cava stands for confidence, movement and self-expression. Over time, we realised a younger audience was already engaging with our brand and aspiring to be part of our community. Next Gen is our response to that insight—a collection designed specifically for girls aged 10–16+ who deserve activewear that fits their lives, their bodies and their personal style,” says Ria Mittal, CEO of Cava Athleisure.
About Next Gen
The collection features adapted versions of two of Cava’s bestselling products: the Sculptor Jacket and Swirl Tennis Skort. The limited-edition Next Gen collection features:
- Adapted versions of Cava’s bestselling Sculptor Jacket and Swirl Tennis Skort.
- Sizes and fits developed specifically for girls aged 10–16+.
- Premium aesthetic, functionality and versatility.
- Pieces designed to transition effortlessly between sports, after-school activities and everyday life.
The Next Gen collection will be available for a limited period through Cava’s website and select retail channels.
Founded in 2022 by two teen sisters Cava Athleisure is an Indian brand redefining everyday wear through a function first, design-led approach. Since its launch, Cava has scaled rapidly and is projected to close FY26 at INR 40 crore. The brand remains highly capital-efficient, having used only Rs 9.5 crore so far.
