Europe’s leading lingerie brand Hunkemöller has rolled out a new summer edit centred on vacation dressing, built around lighter fabrics, fluid silhouettes and styles meant to move easily from beach mornings to late-night dinners.
The collection features sculpted swimwear that balances support with simplicity, alongside lingerie in breathable textures and minimal construction suited to warmer weather. Soft bralettes, airy cotton sets and satin-trimmed pieces sit alongside lightweight nightwear designed for long summer evenings, with supportive fits and flattering cuts running through the range.
The brand says the edit responds to a shift in how women now approach vacation packing: lighter loads, multi-purpose pieces, and a focus on how clothing feels rather than just how it looks. The range is positioned to work across a single trip, from a first beach day to a quiet morning on a balcony.
Hunkemöller, founded in 1886, has built a 130-year legacy as Europe’s leading lingerie brand, known for inclusive sizing and a wide range spanning bras, underwear, nightwear, swimwear and accessories. In India, the brand operates through a partnership with Reliance Brands Limited and is currently marking ten years in the market, offering what it describes as a blend of European style and fit for Indian consumers.
