Campus Activewear Limited has entered the neo-casual footwear category with the launch of Élan by Campus. The move marks the athleisure-focused company’s first major push beyond sports footwear and into lifestyle products.
Élan by Campus has been positioned as a more elevated alternative to conventional formal shoes, with everyday wearability built in. The launch collection includes casual shoes, loafers, derby shoes, moccasins and brogues, and will be sold through Campus Activewear’s website, e-commerce platforms Amazon and Myntra, and retail stores nationwide.
To support the launch, the company has rolled out a campaign titled ‘Most Elegant Man in Town,’ featuring actor Jim Sarbh. The campaign film shows Sarbh moving through different facets of his personality, from a composed professional to a fashion-forward traveler, after putting on a pair of Élan shoes. The brand said the film aims to portray elegance as a natural attitude rather than a transformation, built around confidence and versatility rather than overt styling.
The campaign is running across digital, social, retail and e-commerce channels.
Speaking about his association with the campaign, Jim Sarbh said, “What I like about Élan by Campus is that it approaches style in a way that feels effortless and authentic. It combines elegance, comfort, and versatility without being loud or overdone. For me, the right footwear has the ability to complete a look and add confidence in a subtle yet meaningful way, and that is what makes this association feel like a natural fit.”
Speaking about the strategic significance of the launch, Nikhil Aggarwal, Whole Time Director & Chief Executive Officer, Campus Activewear Ltd., said, “Élan by Campus marks an important step in our portfolio evolution and reflects our strategy of addressing emerging consumer needs through relevant product innovation. As the neo-casual category gains momentum, Élan strengthens our presence in a growing segment with a premium, versatile offering for aspirational consumers.”
