Soch, India’s largest evening-occasion women’s ethnic wear brand, introduced its festive collection, “Tyohaar.” This collection captures the essence of the season by artfully fusing traditional prints with contemporary designs, offering an extensive range that radiates the spirit of celebration.
“Tyohaar” showcases outfits designed to leave a lasting impression during the festive season. From embellished peplum tops paired with shararas to an array of kaftans, churidar sets, gowns, dresses, and sarees, every piece is a testament to craftsmanship and modern design.
This collection draws inspiration from various printing methods and authentic jacquard weaving techniques, aligning with Soch’s vision of catering to the dynamic preferences of today’s women. It features rich brocade-clad styles, the timeless charm of Bandhani, the craft of Kalamkari, and the enchanting appeal of Lurex. The colour palette is a symphony of natural hues, mid-tones, jewel tones, and deeper shades.
The heart of “Tyohaar” lies in a commitment to preserving age-old printing methods like Bandhani, Kalamkari, and Ajrak, paying homage to their authenticity.
The collection was unveiled amidst a dazzling media event at 2 Moons, 1 MG mall, Bengaluru, on September 28th. This grand affair, attended by distinguished members of the media industry and influencers, transformed into a true celebration – a Tyohaar in its essence. The runway showcased the festive collection, accompanied by sumptuous food and captivating music.
Starting at INR 1999, the Festive ’23 collection, “Tyohaar,” is now available at all Soch outlets and online on www.soch.com.
Soch Apparels, India’s largest ethnic brand for women, combines traditional and modern artistry in their intricately crafted outfits. With over 160 stores across 60+ cities, they redefine traditional Indian fashion and have been recognized as Best Ethnic Fashion Retailer of the Year 2023.
