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Mufti launches sub-brand 400050

Menswear brand Mufti has unveiled its latest venture 400050 on its 26th Founder’s Day celebration. Pronounced Four Triple Oh Five Oh, the new sub-brand caters to the dynamic tastes of Gen Z with its trendy oversized fits.

In a bid to infuse fresh vitality into men’s fashion, Mufti introduces 400050 – the first pincode in style, embodying the spirit of Bandra’s creativity and expression. This launch marks another stride in Mufti’s commitment to innovation in menswear.

Priced between Rs 1800 to Rs 3500, the 400050 collection encapsulates the vibrant essence of Bandra, drawing inspiration from its rich heritage and lively energy. Available at select Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs) across major cities and towns, each piece narrates a story reflective of Bandra’s unique charm.

“Mufti’s 400050 collection reflects the essence of Bandra, a vibrant cultural hub that serves as a sanctuary for creative, like-minded people.  The sub-brand marks a significant milestone in the brand’s legacy, reaffirming its commitment to celebrating Mumbai’s vibrant identity and cultural richness,” Kamal Khushlani, Promoter, Chairman & Managing Director,  Credo Brands said on the launch of the sub-brand.

The contemporary collection features oversized fits across shirts & tees, boasting contemporary jacquards, dobbies, textures, embroideries, and prints, offering a fusion of elevated style and relaxed comfort.

Established in 1998 by Kamal Khushlani, Mufti set out to redefine Indian menswear, blending international fashion with a touch of Indian ethos. Today, Mufti’s portfolio spans T-shirts, Joggers, Shorts, Pants, Sweaters, and Blazers, presenting patrons with a blend of bold expression and contemporary flair.

Mufti’s legacy is rooted in the vibrant identity and cultural richness of Mumbai, offering an aspirational and prestigious casual menswear brand that captures the essence of the city.

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