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Reliance Retail partners with ASOS to introduce ASOS own brands in India

Reliance Retail has announced a strategic partnership with ASOS, UK’s prominent online fashion retailer, aimed at reshaping the fashion landscape in India.

Under a long-term licensing agreement, Reliance Retail will serve as the exclusive retail partner for ASOS across all online and offline channels in India. Leveraging its extensive experience in operating omni-channel retail networks, Reliance Retail will introduce ASOS’ curated portfolio of fashion-led own brand labels to the Indian market through various retail formats, including exclusive brand stores, multi-brand store expressions, and digital commerce platforms.

This partnership is a significant move in Reliance Retail’s commitment to offering diverse choices and world-class retail experiences to Indian consumers. As a destination for fashion-loving 20-somethings, ASOS aligns seamlessly with Reliance Retail’s strength in operating India’s largest omni-channel retail networks, promising to revolutionize the way Indian consumers discover and engage with the latest global fashion trends.

“We’re excited to welcome ASOS into our fashion family, marking a significant stride in  our dedication to bringing the pulse of global trends to Indian shores. This partnership  reaffirms our status as India’s premier retail destination, ensuring our customers have access  to the cutting-edge fashion styles they crave,” said Isha Ambani, Director, Reliance Retail Ventures Limited. 

“Our purpose is to give fashion lovers around the  world the confidence to be whoever they want to be through access to the latest and best  trends. Together with Reliance Retail, we’re excited to be bringing some of our fashion-led  own-brands to customers in India – including ASOS Design, one of the biggest British fashion  brands on the planet,” said José Antonio Ramos, CEO, ASOS.

This partnership marks ASOS’ first country-wide exclusive retail partnership, signaling its commitment to the Indian market.

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