As India undergoes a lifestyle shift, younger consumers are prioritising fitness while staying fashionable. According to IMARC Group, the Indian sportswear market reached USD 10.2 million in 2024 and is projected to grow to USD 16.6 million by 2033 at a CAGR of 5.1% (2025-2033).
This growing demand for stylish yet performance-driven sportswear has paved the way for homegrown brands like TechnoSport to thrive in the Indian market.
Founded in 2015 by Sunil Jhunjhunwala and Sumit Santhalia, TechnoSport is a leading performance and activewear brand offering high-quality, technologically advanced apparel at affordable prices. The brand was established with a mission to provide technically superior activewear tailored to Indian consumers.
Standing Out with Technical Innovation
The Indian activewear market is flooded with both Indian and international brands competing at various price points, yet TechnoSport has made itself a necessary addition, setting itself apart by using advanced technology to enhance comfort, performance, and durability. Above all, the brand has successfully bridged the gap between affordability and high-performance activewear.
“We make our products using specialised fabrics that offer moisture-wicking, quick-drying, stretchability, wrinkle resistance, UV protection, and anti-microbial properties,” says Sunil Jhunjhunwala, Co-founder & Managing Director. The brand is focused on continuous innovation and sustainability, having sold over 1.5 crore units in 2024 alone.
TechnoSport is also committed to eco-friendly manufacturing, saving over 10 lakh liters of water daily through its sustainable production processes.
“With a vision to be globally recognised while remaining locally loved, we aim to promote an active lifestyle while staying aligned with the latest fashion and technology trends. Our focus on quality and customer satisfaction has helped us establish a strong presence in the activewear segment,” Jhunjhunwala adds.
Market Presence
TechnoSport has a strong retail footprint, with over 6,000 MBOs (Multi-Brand Outlets) serviced by 30+ super stockists. In August 2024, the brand opened its first flagship store and has since launched 7 EBOs across South India, strategically located in Bangalore, Coimbatore, Tiruppur, Salem, Mysore, and Hyderabad.
“We will open 5 more stores this year, including a flagship store at HSR Layout Bangalore, in March 2025,” says Jhunjhunwala. These stores aim to provide a premium shopping experience, showcasing the brand’s wide range of performance and athleisure wear.
The brand has ambitious expansion plans, aiming to open 50-60 new stores in the next financial year across South, West, and East India, alongwith furthering expansion into Northern regions. It is also focused on increasing its presence in tier-2 and tier-3 towns and cities, where demand for premium yet affordable activewear is rising.
On the global front, TechnoSport is looking to grow in South Africa and the UAE, where it is already present. Moreover, the brand is also looking to expand into new global markets which are similar in terms of weather to India as part of its global expansion strategy. Having already focused on R&D and technical solutions for the Indian climate and audiences, TechnSport is now exploring opportunities in such emerging markets.
Funding to Fuel Growth
In April 2024, TechnoSport secured ₹175 crore ($21 million) from A91 Partners. This funding is being used for:
- Building a mega factory to scale up production;
- Marketing and brand-building initiatives to increase awareness; and
- Enhancing supply chains to meet rising demand.
The company does not plan to raise additional funds in the near future.
Innovative Materials & Technologies
R&D and materials innovation is a constant process at TechnoSport, says Jhunjhunwala. The brand uses high performance synthetic functional filament yarns which are engineered to deliver durability, flexibility, and enhanced comfort.
One of its standout innovations is the use of Bicomponent Mechanical Stretch yarns, which outperform conventional spandex by offering lightweight feel, enhanced softness, and bulkiness, improved shape retention, and non-stickiness.
Recently, TechnoSport launched ‘Cotflex’, a high-performance synthetic yarn that mimics the look and feel of cotton while retaining stretch and durability.
Personalised Activewear
TechnoSport is also a major player in blank activewear, selling over 15 lakh blank garments annually. These products are available ex-stock through 20+ super stockists.
“Hundreds of printers & customisation service providers offer these blanks with small customisations such as prints and embroidery to our consumers with very quick turnaround times. These blank garments are widely used in Workwear Uniforms, Marathons, Sports events etc,” says Jhunjhunwala.
Expanding Beyond Activewear with Versatile Athleisure
TechnoSport is redefining athleisure by merging functionality with everyday wear. “While activewear is at our core, our design philosophy is shifting toward semi-casual wear,” explains Jhunjhunwala.
A great example is DuraCool+ track pants, which look like casual trousers but feature moisture-wicking, UV protection, and anti-microbial properties, making them ideal for gym, office, or lounging.
Instead of launching multiple categories, the brand focuses on multi-functional products that balance style, comfort, and performance. Leveraging its strong textile expertise, TechnSport is also expanding into underwear, socks, caps, rainwear, gym towels, and accessories.
Marketing & Omnichannel StrategiesTechnoSport’s marketing efforts focus on building strong brand recognition through digital and traditional channels.
The brand also follows an omnichannel strategy, ensuring seamless integration between online and offline sales channels:
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