Lab-grown diamond jewellery brand Origem has strengthened its offline presence with a new store at Udaipur’s Urban Square Mall. Spread across 1,700 sq. ft., the new store offers certified lab-grown diamond collections, including solitaire rings, necklaces, earrings and other fine jewellery pieces.
The launch reflects Urban Square Mall’s continued focus on bringing nationally recognised and emerging luxury brands to Udaipur, creating a shopping environment that caters to evolving consumer aspirations.
Nandini Taneja, CEO, Bhumika Enterprises, said, “At Urban Square Mall, our focus has always been on curating a retail ecosystem that reflects changing consumer preferences while bringing the best national and international brands closer to our shoppers. The addition of Origem strengthens our premium retail portfolio and introduces a fast-growing luxury category that resonates strongly with today’s informed and aspirational consumers. We remain committed to continuously enhancing the shopping experience through a diverse and future-ready brand mix.”
