Homegrown streetwear label The Forbidden Fruit (TFF) has strengthened its offline presence with the launch of its newest retail touchpoint at Broadway, Mumbai. This marks the brand’s fifth offline retail touchpoint in India and its fourth presence within the Broadway retail network following Hyderabad, Delhi and Pune. The brand is also present at Cool Cafe in Bengaluru.
Mumbai continues to emerge as one of TFF’s strongest consumer markets, accounting for nearly 20 percent of the brand’s overall orders, the brand said.
The Forbidden Fruit is positioned on the third floor of Broadway Mumbai – a space dedicated entirely to streetwear and contemporary fashion brands – and features over 90 products, including collections such as Yesionary Delusion, Embawe, alongside several new drops and best-selling styles. Weekly inventory replenishments are planned to ensure product availability and operational efficiency.
Prices range from Rs 2,249 to Rs 3,999.
Medha Bandyopadhyay, Co-Founder, The Forbidden Fruit, said, “Mumbai holds a special place for us. Not only does the city contribute a significant share of our customer base, but it is also our home ground as the company is registered here. This touch point allows our community to experience the brand beyond digital platforms.”
Vijay Manek, Co-Founder, The Forbidden Fruit, added, “Streetwear today is as much about culture as it is about clothing. Consumers want to discover brands, interact with them, and be part of something larger than a transaction. This launch gives us an opportunity to bring our world closer to customers. Seeing people already wearing our pieces at the launch was incredibly rewarding because it reflects the organic community that has formed around the brand.”
With this launch, The Forbidden Fruit continues to deepen its omnichannel strategy, offering customers greater accessibility to its collections while strengthening its position within India’s rapidly evolving streetwear ecosystem.
