Myntra Beauty has launched French fragrance house Chloé on its platform, adding nearly 30 stock-keeping units across the brand’s Eau de Parfum, Nomade and Lumineuse lines.
The range will be available in 30ml, 50ml, 75ml and 100ml sizes, with prices starting at ₹9,000. The perfumes will be sold through Myntra’s Luxe storefront.
The move comes as India’s fragrance market grows quickly, fuelled in part by demand from Gen Z shoppers and rising interest from tier-2 and tier-3 cities. Perfume purchases in the country are increasingly driven by personal branding rather than routine grooming, with buyers seeking out specific notes and brands rather than sticking to a single scent.
Myntra said luxury fragrances have been among the fastest-growing categories on its platform.
Speaking on the launch, Deepak Joshi , Senior Director – Category Management, Beauty and Personal Care, Myntra, said, “Today’s Indian beauty consumers have a strong and growing appetite for luxury. They are discerning, globally aware, and actively seek premium brands that mirror their self-expression. Myntra is uniquely positioned to serve this consumer. Our highly engaged premium beauty customer base, nationwide reach into both metros and emerging markets, and a discovery-led shopping experience driven by curated content and personalisation make us a compelling partner for global luxury brands looking to build meaningful scale in India. Chloé, with its timeless Parisian femininity and iconic fragrance craftsmanship, is a perfect fit for this audience, and its launch on Myntra Beauty further deepens our Luxe portfolio.”
Myntra will make Chloé available through its Luxe storefront.
