Forevermark Diamond Jewellery, the diamond jewellery brand under De Beers Group, has opened a new boutique at South City Mall in Kolkata, its tenth store in India. The launch extends the brand’s retail presence into East India.
The store is located on the first floor of South City Mall on Prince Anwar Shah Road, Jadavpur. The offering spans Forevermark’s range of natural diamond jewellery, including collections aimed at both everyday wear and special occasions.
Speaking about the launch, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said: “The opening of our boutique in Kolkata marks a significant milestone for Forevermark Diamond Jewellery as we expand our retail footprint with our 10th store in India. Kolkata’s deep appreciation for craftsmanship, heritage and timeless elegance makes it a natural home for our brand. We are delighted to bring our meticulously crafted natural diamond jewellery and signature retail experience to South City Mall, and look forward to celebrating our customers’ most meaningful moments with jewellery that is as rare, beautiful and enduring as the memories it represents.”
As part of the launch, Forevermark is offering incentives to its first 50 customers, including vouchers of Rs 50,000 on purchases of Rs 3,00,000, Rs 1,00,000 on purchases of Rs 5,00,000, and Rs 2,50,000 on purchases of Rs 10,00,000. The brand is also offering an additional 5% value on gold-exchange transactions for one month following the store opening.
The Kolkata boutique also offers Forevermark’s “The Moment Plan,” a savings scheme under which customers pay in 10 monthly instalments, with the company contributing an 11th instalment toward the purchase.
