Menswear brand Banana Club opened its 21st store in Delhi’s Rohini, expanding its retail footprint into one of the city’s prime shopping destinations.
For the launch, the brand ran a ‘Buy 1 Shirt, Get the 2nd Shirt for Just Rs 1’ campaign, drawing on the nostalgic value Indians attach to the one-rupee coin.
Before the store opened, Banana Club ran a series of guerrilla marketing activations across Delhi. The “Delhi Mein Hai BC” campaign, city installations, and a giant gorilla-themed stunt drew public attention and generated buzz on social media ahead of launch day.
The store itself includes a Rs 1 Nostalgia Zone, where visitors can revisit childhood memories through candies, yo-yos, bounce balls, ABC biscuits, stickers, face painting, a themed photo booth, and a “Draw Your Banana” activity.
Speaking on the expansion, Prashant Lalwani, Co-founder of Banana Club, said: “Delhi has always been an important market for us, and opening our 21st store here is a significant milestone. We wanted our first Delhi store to offer more than just great fashion—we wanted it to create memories. Every Indian has a story connected to a one-rupee coin, and through this campaign, we brought those emotions back while giving customers an exciting shopping experience.”
Co-founder Neel Bafna added: “Banana Club has always believed that fashion should be fun, relatable, and accessible. Our Delhi launch reflected exactly that. By combining nostalgia, creativity, and a compelling retail offer, we created an experience that customers will remember long after they leave the store.”
Banana Club has expanded rapidly across India in recent years, pairing premium menswear with digital-first marketing campaigns. The Delhi store marks its 21st outlet and signals continued expansion plans nationwide.
