Raymond Lifestyle Limited has appointed Sarita Crasto as Lead Brand Marketing for its menswear brands Colour Plus and Park Avenue. She joins from Unilever, where she spent more than four years as Assistant Global Brand Manager, Marketing.
Sarita announced the move on LinkedIn, describing the two brands as ones that “have defined Indian menswear for decades.” She said they now stand at an exciting juncture. “Two brands that have defined Indian menswear for decades. Today it stands at a very exciting juncture – reimagining premium formal and smart casuals for a new generation while staying true to the legacy of ‘The Complete Man’. Looking forward to shape the next chapter here with these iconic portfolios along with the team.” She will be based in Mumbai.
Unilever stint
At Unilever, Crasto worked on brands including Dove (Skin Cleansing) and Knorr. Her professional focus spans portfolio growth, premiumisation and brand desirability, themes closely aligned with the repositioning of Raymond’s menswear labels.
Agency background
Sarita brings more than a decade of advertising and media experience. Her career began in client servicing at Eggfirst Advertising and Design in 2010. She later held roles at DDB Mudra Group, Leo Burnett Mumbai and Mullen Lowe Lintas Mumbai, before moving into media as Team Lead Manager in Integrated Marketing Communications at Madison Media Group from 2018 to 2021. She then served as Business Lead at The Womb Communications for a year before joining Unilever in July 2022.
Sarita holds a bachelor’s degree in Advertising from St. Andrew’s College of Arts, Science and Commerce, Mumbai, and completed the Executive General Management Programme at the Indian Institute of Management Ahmedabad in 2025.
The appointment is effective October 2026.
