Spanish giant Inditex Group’s brand, Bershka has debuted in India bringing its creative collections to the country with a store as well as its own online platform.
The bold and ambitious retail brand for a young audience has brought all of its product lines to India – BERSHKA; BSK Teen – for 10-12 years old, a collection which is curious, social, natural, playful and imaginative. This line is deeply embedded in digital culture, especially through platforms like Tik Tok or YouTube; and BERSHKA Women & Men – collections that feel culturally relevant, whether through music, social media or activism and aimed at an audience which is empowered, confident and real.
Approach to Store Design
Bershka’s maiden India store at one of the country’s foremost shopping centres, Phoenix Palladium, Mumbai, features the brand’s latest image, redefining the retail space by giving unique prominence to the services offered and enhancing product display. This approach results in a fluid and attractive shopping experience, allowing customers to interact with the environment intuitively and efficiently.
The store has 472m² of retail space, characterised by its regular shape, which is interrupted by significant structural elements that introduce dynamism into the customer journey. These elements integrate with both perimeter and central furniture, establishing a dialogue between architecture and interior design. Additionally, the furniture arrangement responds to a commercial strategy that optimises product display and improves in-store navigation, offering very specific product messages.
The store consists of physical checkouts and self-checkout drop-off points, which, along with the fitting rooms, structure the user’s journey within the retail space. These
areas have been carefully measured within the natural flow of circulation, allowing visitors to enjoy an organic and efficient shopping experience.
One of the most notable aspects is the façade. With an imposing height of 10 metres, it is an iconic and recognizable element. Its finish in a square steel panel establishes an
aesthetic and material link with the interior finishes.
In terms of materials, a neutral palette has been maintained, reinforcing the brand’s globally projected image. Stone and steel cabinets provide robustness and durability, while fitting rooms lined with white tiles evoke a sense of cleanliness and spaciousness.
Through a combination of architectural design, spatial distribution, and material selection, the store is an innovative and sophisticated space that redefines the traditional shopping concept.
The E-Commerce Push
The brand has also launched its online commerce simultaneously to offer new customers a complete shopping experience. Its website, BERSHKA.COM offers a wide range of products from all the brand’s lines.
Shipping costs are ₹290.00, with free shipping for orders over ₹2,990 for non-discounted
items only and all orders with in-store pick-up. Additionally, users will receive 2% cashback on each physical or online purchase and 4% cashback on their first purchase through the brand’s app.
Their loyalty program, BERSHKA MMBRS also offers birthday gifts, early access to new releases, participation in exclusive giveaways, and invitations to special events, among other benefits.
About Bershka & Inditex
Bershka belongs to the Inditex Group, a global fashion company. Inditex also owns Zara,
Pull&Bear, Massimo Dutti, Stradivarius, Oysho and Zara Home.
With a business model focused on constant innovation and customer service, Inditex operates an integrated platform of physical and online stores in over 200 markets and is committed to achieving climate neutrality by 2040.
Inditex currently has 26 stores in India, including the new Bershka store. Zara, Massimo Dutti and Bershka also have their own online platforms in the country.
