Monday, September 25, 2023
Monday, September 25, 2023


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Eli Bitton & Aza Fashion team up to explore new markets in India

Eli Bitton, an Israel-origin fashion label, has joined forces with Aza Fashions House, India’s leading multi-designer luxury fashion retailer, with the objective of broadening their influence and expanding their reach to a larger audience.

The strategic partnership sees the successful blend of Eli Bitton’s renowned craftsmanship and designing capabilities with Aza’s expertise in luxury designer wear.

Standing as two of the biggest powerhouses in the fashion industry, Eli Bitton and Aza’s new collaboration represents a dynamic fusion of creativity and style, promising to deliver a captivating and diverse range of fashion offerings to fashion enthusiasts across the globe.

ALSO READ: Israeli luxury fashion brand Eli Bitton to expand in India through partnerships

Yehuda Bitton, COO & Fashion Designer at Eli Bitton, said, “We at Eli Bitton pride ourselves in exhibiting the most trendy designs that emit luxury, elegance, and an element of mysticism for our customers. This strategic new partnership with Aza is just another step towards enhancing our reach to more fashionistas across India and beyond.”

“Collaborating with Aza Fashions has been a remarkable journey that transcends mere aesthetics. It’s about weaving stories, emotions, and dreams into every thread, and together with Aza, we’ve crafted a symphony of style that resonates with the modern individual. We share an undying passion for innovation and aesthetics, and the collaboration represents an incredible opportunity for us to showcase our creations to a wider audience, while setting newer trends in fashion,” he added.

READ MORE: Eli Bitton planning 2 more locations in Delhi, to follow a franchise model

Founded in 2005 by Dr. Alka Nishar, Aza has become a pioneer in luxury wear across the country. The brand boasts multiple stores already in Mumbai, Delhi and Hyderabad, and Kolkata, and offers an unrivaled selection of designer apparel and accessories, which represent the pinnacle of modern luxury.

Lauded as a pioneer in women’s luxury apparel, Eli Bitton officially launched its first flagship store in New Delhi, India in December 2022. The fashion label puts great emphasis on exploring themes of femininity, modernity, spirituality, and nature, with designs ranging from solids and elegant colors of pastel and dark shades.

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