Womenswear brand Kraus Jeans today announced the opening of its new store at Vegas Mall, Dwarka. This move further strengthens Kraus’ retail presence in North India.
The new store offers a contemporary range of denim and casualwear, centred on great fit, all-day comfort, versatility and a proud Made in India ethos. Designed for the modern Indian woman, the store offers a wide selection of denim silhouettes and everyday essentials that blend trend-led design with effortless wearability.
The store also showcases the brand’s Spring–Summer 2026 collection, featuring wide-leg denims, flare and straight fits, Korean pants, baggy jeans, oversized tees, and tops, catering to diverse style preferences.
Commenting on the launch, Ravi Punjabi, Founder, Kraus Jeans, said, “Our exclusive brand outlets allow us to showcase the full Kraus experience from the breadth of denim fits we offer to the craftsmanship and innovation behind every piece. The strong loyalty we see from our customers continues to encourage our expansion into new markets, and we are excited to bring the Kraus experience to shoppers in Dwarka.”
Kraus differentiates itself through the depth of its denim offering, with over 100 styles available in-store, under Kraus, Kraus Neo and Kraus Kurves, catering different body types and style preferences. The brand also incorporates patented fabric technologies designed to enhance stretch, comfort and durability while maintaining structure and shape.
Kraus currently operates 27 exclusive brand outlets across India, with the Dwarka store forming part of its largest annual retail rollout, having opened 16 new stores in FY2025–26.
Looking ahead, Kraus plans to open 20 additional stores this year and is also exploring category expansion with the introduction of sneakers and casual footwear, further strengthening its vision of becoming a comprehensive casualwear destination for women.
