Menswear brand The Bear House has launched a new line of bags, marking its first expansion beyond apparel. The collection, called Bear Bags and carrying the tagline ‘Live Beyond Routine,’ includes duffels, backpacks and laptop bags.
The company said the launch reflects a broader shift from menswear label to lifestyle brand, as it looks to extend its design approach into accessories that can be used for work, travel and daily commuting.
Each bag in the collection is built with what the company describes as premium materials, functional storage compartments and durable construction, aimed at young professionals and style-conscious consumers.
Speaking about the expansion, Tanvi Somaiya, The Bear House, says, “With Bear Bags, we wanted to approach the category through the lens of fashion first. A bag today is not simply something you use to carry your essentials; it is an important part of how you dress and present yourself. The collection is designed to bring together the aesthetic sensibility of The Bear House with functionality that fits seamlessly into the lifestyle of the modern gentleman.”
The Bear Bags collection is available on THE BEAR HOUSE’s website, mobile app and retail stores, with prices starting at Rs 2,799.
