The House of Rare has launched Walk 6.0, the latest edition of its outdoor campaign series, to present its Spring/Summer 2026 collections. The film was shot in a green, foliage-covered landscape, with a fuchsia runway carpet laid through the terrain as the central visual element.
The campaign features garments from Rare Rabbit, Rareism, Rare’Z, and Rare Accessories. It is the sixth edition of The Walk, a series the brand has used since its early years to shoot collections in outdoor and natural settings rather than studio environments.
Previous editions of The Walk were shot in snow-covered mountains, along coastlines, and in other remote locations. Each production required location permits, security arrangements, and logistical planning for difficult terrain.
The concept was imagined by Manish Poddar, Founder and Creative Director of The House of Rare, who has long believed that clothing finds its true spirit only when placed in environments that allow it to breathe.
“The Walk has grown into one of the most significant IPs we’ve built at The House of Rare, apart from the brands themselves. It began with a simple thought, that if we call ourselves Rare, our expression of fashion must be rare too. Instead of traditional runways, we chose to take our garments into landscapes that feel powerful, unexpected, and sometimes even impossible to shoot in. From snow-covered terrains to the edge of the sea, every Walk has pushed our team to go further and tell a more cinematic story. As we release Walk 6, I’m already thinking about where Walk 7 will take us next.”
Akshika Poddar, Co-Founder, The House of Rare, commented on the campaign saying, “At The House of Rare, storytelling has always been as important as design. Each Walk campaign captures something unique – a moment, a place, a feeling. Walk 6.0 continues that journey of discovering rare landscapes and bringing our collections into spaces where they feel alive.”
Today, The Walk stands as a creative signature for The House of Rare, an IP the brand proudly calls its own, shaped by the landscapes it has travelled through and by the audience that has followed the journey over the years.
The House of Rare was established in 2015 under the Radhamani Textiles umbrella. The group operates more than 1,100 retail touchpoints across exclusive brand stores, large-format retail, and multi-brand outlets. Its portfolio includes Rare Rabbit menswear, Rareism womenswear, Rare Ones kidswear, Rare’Z footwear, and RareFore, a cultural platform launched in 2025.
