Swiss watchmaker Longines has opened its third boutique in Bengaluru, located at Phoenix Market City. The store was inaugurated by actress Sara Ali Khan, who serves as the brand’s Friend of the Brand.
The new boutique features a range of the brand’s recent collections, including the PrimaLuna, Conquest, HydroConquest, and Longines Legend Diver lines.
Speaking at the event Sara said, “Given the fact that this is Longines third store in Bengaluru speaks volumes about the loyalty of its customers in this city. I hope this success story is replicated everywhere in India.” She further added that “Longines quietly marks every moment with effortless joy and elegance – that’s what makes it unique.”
The boutique also carries the brand’s PrimaLuna and DolceVita lines, along with the HydroConquest and Longines Master Collection.
Longines currently operates three boutiques in Bengaluru — at Phoenix Market City, Phoenix Mall of Asia, and UB City.
Founded in Saint-Imier, Switzerland, in 1832, Longines has a long history as an official timekeeper for international sports championships and federations. The company is part of the Swatch Group Ltd and operates in more than 130 countries.



