D2C shapewear and innerwear brand Krvvy secured an investment on Shark Tank India Season 5. Founded in 2023 by Yash Goyal and Anant Bhardwaj, the company raised Rs 1.2 crore in exchange for 3% equity from Namita Thapar, valuing the business at Rs 40 crore.
During the pitch, Krvvy reported Rs 6 crore in revenue over seven months and projected an annual run rate of Rs 15 crore.
What set Krvvy apart inside the Tank was its unconventional story that’s all about breaking the mould. Two male founders’ journey of building a women’s innerwear and shapewear brand that focuses on solving everyday, often unspoken problems around fit, functionality, and inclusivity, struck a chord with the Sharks.
The founders highlighted demand from Tier 2 and Tier 3 cities and outlined their product mix, which includes innerwear, shapewear, bodysuits, and accessories. The products use 65% polyamide and 35% spandex, a detail reviewed during the pitch.
Following the investment, Krvvy plans to accelerate product innovation, expand its portfolio, and open experience-led retail stores within the next year. The deal marks a major milestone for the young brand, reinforcing its ambition to make shapewear an everyday essential for Indian women.
