British fashion retailer NEXT has opened separate stores for women, men, and children at Phoenix Mall of Asia in Bengaluru, continuing its push into the Indian market through a franchise partnership with Myntra.
The new openings follow NEXT’s recent launches in Pune and Hyderabad, and form part of the brand’s broader India expansion strategy executed in collaboration with Myntra Jabong India Pvt. Ltd. (MJIPL), the B2B wholesale arm of Myntra, which holds the licensed rights to distribute NEXT’s products across India through a franchise model.
The women’s and men’s store spans approximately 4,500 sq. ft. and stocks close to 500 styles. The kidswear store runs separately, offering around 180 styles across age groups, including summer staples such as t-shirts, dresses, shorts, denims, and swimwear. Both stores have been designed to reflect NEXT’s signature store layout, with clearly defined category zones.
The in-store range has been tailored to Bengaluru’s cosmopolitan lifestyle and climate, with a focus on smart-casual dressing, layering pieces, and a seasonal resort and beachwear edit for summer.
Speaking on the launch, Venu Nair, Chief of Strategic Partnerships and Omni-channel, Myntra, said, “Bengaluru is a key fashion-forward market, and expanding here reflects the strong traction NEXT is building with Indian customers. As the brand continues to scale its presence across key metros with new stores, our partnership is focused on bringing its globally-loved British fashion closer to customers through a seamless shopping experience.”
The brand debuted in India in 2023, and has seen consistent growth, reflecting strong consumer affinity for its design-led, everyday fashion.
