Fashion retailer, Style Union marked a significant milestone with the opening of its 101st store in Hyderabad. This achievement represents a 71% year-over-year (YoY) increase in store count, underpinned by the brand’s adoption of AI-driven demand forecasting and decision automation through its partnership with Nextail.
Since its inception in 2022, Style Union has focused on rapid expansion and operational efficiency. By leveraging Nextail’s centralized and automated approach to merchandising, the retailer set out to scale its store network while optimizing inventory and maintaining strong in-store experiences. In its first year, the brand successfully opened 40 stores across India.
Growth and Operational Performance
- Expansion: The 101st store reflects a 71% YoY growth, expanding Style Union’s presence across urban and suburban markets in India.
- Inventory Management: With an inventory turnover ratio of 4, the brand achieved 91% YoY growth in units sold while reducing in-store stock levels by 30% compared to peers.
- Customer Satisfaction: Out-of-stock instances dropped by 98%, enhancing product availability for customers.
Alok Dharadhar, Head of Nexon Omniverse and Nextail Project Manager, stated, “We have been able to open 101 stores with speed and precision without sacrificing efficiency or our commitment to exceptional customer experiences. A key element of our operational strategy was choosing the right partner, and we look forward to many more milestones with Nextail by our side.”
Carlos Miragall, CEO of Nextail, added, “Style Union’s commitment to innovation and an agile retail model showcases why Nexon Omniverse and their brands are leaders in Indian fashion retail. We are confident Style Union will continue to drive growth while meeting customer demand with AI-driven merchandise planning.”
Style Union, launched by Nexon Omniverse in 2022, delivers fashion-forward, accessible apparel for men, women, and children across India. Nextail provides AI-driven merchandise planning solutions, working with global retailers to optimize inventory, reduce markdowns, and align supply with demand.
