Rangita, the ethnicwear brand from Stellaro Brands, has unveiled its Spring-Summer 2025 campaign titled ‘Shubh Aarambh’, a vibrant tribute to fresh starts and festive spirit. Shot at the scenic Chinar Haveli of acclaimed photographer Raghu Rai, the campaign captures the joy of summer weddings, female friendships, and cultural nostalgia.
With a focus on empowering women through versatile ethnicwear, the in-house campaign blends tradition and modernity, showcasing pieces perfect for both daily wear and special occasions.
“Weddings are a celebration of togetherness, self-expression, and the magic of new beginnings. Inspired by this spirit, ‘Shubh Aarambh’ captures the heartbeat of joy, the glow of nostalgia, and the unbreakable bonds that make these moments unforgettable—not just for brides, but for friends and loved ones who join the festivities. Rangita exists to empower every woman to shine—confident, radiant, and effortlessly stunning—whether through everyday wear or occasion-ready styles. Just as weddings mark a fresh start, Rangita’s spring-summer collection celebrates new beginnings with a range that’s as versatile as it is vibrant,” said Himanshu Chakrawarti, CEO of Stellaro Brands.
Conceptualized by Shivanee Dutt, Sr. Director of Brand Marketing, the campaign features creative direction by Saswata Ghosh and Shayak, with music by the late Sunjoy Bose and vocals by Arushi Tiwary. The brand has rolled out the campaign across Instagram, Facebook, and YouTube.
Looking ahead, Rangita is eyeing major offline expansion with plans to open around 25 stores in the next 12 months, including 5-6 new stores this quarter (April–June 2025), furthering its omni-channel growth strategy.
With ‘Shubh Aarambh,’ Rangita continues to strengthen its identity as a brand that celebrates Indian women, heritage, and self-expression.
