As per media reports, omnichannel beauty and fashion platform Nykaa, is betting big on fashion. At its Annual Investors Day, the company revealed plans to grow its fashion business three to four times over the next five years, aiming to turn the segment EBITDA-positive by FY26. This is a significant turnaround from FY25, when Nykaa Fashion posted an EBITDA margin of -8.3%.
The company also aims for steady-state profitability of 10% EBITDA margin over the next five years, backed by strong repeat business and improving operating efficiencies.
Nykaa is also targeting a Gross Merchandise Value (GMV) of ₹6,000 crore by FY30, growing at a CAGR of 30%. In FY25, it clocked ₹2,100 crore in GMV, with five brands crossing the ₹100 crore milestone — three of them exceeding ₹200 crore.
Nykaa Fashion reported a GMV of ₹3,800 crore in FY25, and the company said its total GMV grew at a 5-year CAGR of 42% — more than double the broader ecommerce market’s CAGR of 18–20%. Cumulatively, Nykaa has served over 42 million customers and currently operates 237 stores as part of its omnichannel push.
Quick Commerce and Premium Brand Momentum
Nykaa also announced the launch of NykaaNow, a 30- to 120-minute delivery service operational in seven cities. The company already fulfills 80% of orders same or next day in 12 cities and 70% in 110 cities, underscoring its logistics strength.
Meanwhile, premium beauty remains a stronghold, with a 5-year omnichannel CAGR of over 40%. Global luxury brands such as CHANEL, Kérastase, YSL, NARS, and Eucerin are expanding rapidly on Nykaa’s platform. The Gen Z cohort now accounts for 44% of total spending in the beauty and personal care category.
With robust growth in both fashion and beauty, and new initiatives like NykaaNow and a thriving D2C ecosystem, the company is positioning itself as a future-ready retail leader.
