Levi’s, the renowned denim and lifestyle brand, has inaugurated its latest outlet at Nexus Mall in Bengaluru, marking its largest mall store in the country till date. Situated in the bustling neighborhood of Koramangala, the store aims to enrich the denim shopping experience for enthusiasts in Bengaluru. As part of Levi’s ongoing strategy to expand and engage directly with consumers in India, the store endeavors to offer a compelling brand experience while providing a diverse product range and extensive personalization services.
Occupying 6,000 square feet of retail space, the new Levi’s store at Nexus Mall Koramangala follows the brand’s NextGen Indigo store format, boasting deep indigo walls, intuitive product placement, and a comfortable lounge area. This store concept represents a progression from the brand’s existing Icon store format. The store offers an extensive selection for both men and women, ranging from classic pieces like the 501 jeans and Trucker Jacket to the latest denim lifestyle offerings.
The store’s highlights include a variety of women’s fits, including flare, straight, and loose styles, accompanied by trendy tops and accessories. For men, the store features advanced stretch denim for all-day comfort, an expanded range of loose jeans, and a wide array of shirts and tees for various occasions.
Additionally, the store houses the iconic Levi’s Tailor Shop, providing customers with an array of personalization options, including alterations, restoration services, and custom embellishments such as embroidery and patchwork.
The opening of the Nexus Mall store underscores Levi’s commitment to expanding its footprint across India. Alongside the Brigade Road store, which is the largest in Asia, and the store on 100ft Road Indiranagar, the Nexus Koramangala store reinforces the brand’s presence in Bengaluru. This store aligns with Levi’s direct-to-consumer strategy, offering customers an immersive shopping experience.
“India is an important market for Levi Strauss & Co, and as the Levi’s® store at Nexus Mall opens as our largest mall store to date, it marks a significant moment in our expansion strategy in India as we continue to be in locations across the country where our consumers shop. With this new store, we’re creating a destination where shoppers can interact with the Levi’s® brand, fostering authenticity and self-expression,” Hiren Gor, General Manager, South Asia – Levi Strauss & Co said.
The Levi’s brand embodies classic American style and effortless cool. Since its inception by Levi Strauss & Co. in 1873, Levi’s jeans have become iconic worldwide. The brand continues to innovate and evolve, offering a range of leading denim and accessories in over 110 countries, enabling individuals to express their style.
Levi Strauss & Co. is a global leader in denim and one of the world’s largest brand-name apparel companies. The company designs and markets jeans, casual wear, and accessories under various brands, including Levi’s, Dockers, Levi Strauss Signature, and Beyond Yoga. With products sold in more than 110 countries through a mix of retailers and brand-dedicated stores, Levi Strauss & Co. reported net revenues of $6.2 billion in 2023.
